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The structural and economic challenges to German trade fairs

Author

Listed:
  • Horst Penzkofer
  • Manuel Birnbrich
  • Uwe Christian Täger

Abstract

The German trade fair business is facing a decline for the first time since early 2001, having displayed a positive trend throughout the 1990s. In an empirically based study, the Ifo Institute examined whether this decline was cyclical or whether the German trade fair system is facing fundamental structural challenges. The results showed that the number of exhibitors decreased by ca. 1% per annum at German trade fairs between 2001 and 2004. This was due to the smaller participation of German firms in the observation period by an average of ca. 5% per annum. In contrast, the number of exhibitors from abroad increased clearly. A comparable development was determined for trade fair visitors with a decline in visitors from Germany and an increase in foreign visitors. The pattern in trade fair visits is clearly cyclical. On the other hand, the decision to exhibit at a fair is not only made out of economic considerations but also because of structural factors. Among these are globalisation, changes in the firms themselves, and the competition faced by trade fairs from other media.

Suggested Citation

  • Horst Penzkofer & Manuel Birnbrich & Uwe Christian Täger, 2006. "The structural and economic challenges to German trade fairs," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 59(07), pages 54-61, April.
    • Handle: RePEc:ces:ifosdt:v:59:y:2006:i:07:p:54-61
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    References listed on IDEAS

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    1. Horst Penzkofer, 2003. "Leipzig Trade Fair: Exhibitions and conventions provide 4,800 jobs," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 56(14), pages 14-24, July.
    2. Rolf Spannagel & Uwe Christian Täger & Günter Weitzel, 1999. "Die gesamtwirtschaftliche Bedeutung von Messen und Ausstellungen in Deutschland," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 52(16-17), pages 38-49, October.
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    Cited by:

    1. Lucas, Rainer & Kolberg, Sandra, 2006. "Materialeffizienz und Produktdauerverlängerung in der Messewirtschaft: Handlungsbedarf, Strategien, Lösungen," Wuppertal Papers 158, Wuppertal Institute for Climate, Environment and Energy.
    2. Horst Penzkofer, 2016. "The “Trade Fair Index”: A New Indicator for Trade Fairs in Germany," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 69(04), pages 65-69, February.
    3. Horst Penzkofer, 2018. ""Trade Fair Index": Results for 2017 and Outlook for 2018," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 71(04), pages 44-47, February.
    4. Horst Penzkofer, 2017. "The Trade-Fair Index: Results for 2016 and Outlook for 2017," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 70(05), pages 30-33, March.

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    More about this item

    JEL classification:

    • L89 - Industrial Organization - - Industry Studies: Services - - - Other

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