IDEAS home Printed from https://ideas.repec.org/p/zbw/fziddp/122010.html
   My bibliography  Save this paper

Drinking and protecting: a market approach to the preservation of cork oak landscapes

Author

Listed:
  • Ahlheim, Michael
  • Frör, Oliver

Abstract

With the availability of new techniques to close wine bottles avoiding the risk of “corky” taste the tradition of closing wine bottles with cork stoppers is on the retreat. As a consequence the Mediterranean cork oak forests with their rich biodiversity are endangered since their cultivation is not profitable anymore. This paper explores the viability of a market approach to the preservation of these ecologically valuable landscapes. In an internet-based Contingent Valuation survey we assess wine consumers' willingness to pay a higher price for wine bottles closed with high-quality cork stoppers instead of buying wine with alternative stoppers in order to preserve the cork oak landscapes. We find that though many wine consumers have experience with tainted wine they are, nevertheless, willing to buy wine with (highquality) cork stoppers at higher prices. Their average WTP is, however, not sufficient to cover the additional costs of these stoppers. Thus, we propose a financing mix of market returns and government subsidies for preserving the cork oaks. As a precondition for this market approach to be successful bottles with high-quality cork stoppers must be clearly identifiable in the shops, and consumers must be informed about the ecological consequences of supporting the cork production.

Suggested Citation

  • Ahlheim, Michael & Frör, Oliver, 2010. "Drinking and protecting: a market approach to the preservation of cork oak landscapes," FZID Discussion Papers 12-2010, University of Hohenheim, Center for Research on Innovation and Services (FZID).
  • Handle: RePEc:zbw:fziddp:122010
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/30163/1/620066830.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. K. G. Mäler & J. R. Vincent (ed.), 2005. "Handbook of Environmental Economics," Handbook of Environmental Economics, Elsevier, edition 1, volume 3, number 3.
    2. Ahlheim, Michael & Fror, Oliver, 2003. "Valuing the non-market production of agriculture," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 52(08), pages 1-14.
    3. Francis M. Bator, 1958. "The Anatomy of Market Failure," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 72(3), pages 351-379.
    4. Timothy C. Haab & Kenneth E. McConnell, 2002. "Valuing Environmental and Natural Resources," Books, Edward Elgar Publishing, number 2427.
    5. Richard T. Carson, 2011. "Contingent Valuation," Books, Edward Elgar Publishing, number 2489.
    6. Cameron, Trudy Ann & Huppert, Daniel D., 1989. "OLS versus ML estimation of non-market resource values with payment card interval data," Journal of Environmental Economics and Management, Elsevier, vol. 17(3), pages 230-246, November.
    7. Campos, Pablo & Caparros, Alejandro, 2006. "Social and private total Hicksian incomes of multiple use forests in Spain," Ecological Economics, Elsevier, vol. 57(4), pages 545-557, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Menegaki, Angeliki, N. & Olsen, Søren Bøye & Tsagarakis, Konstantinos P., 2016. "Towards a common standard – A reporting checklist for web-based stated preference valuation surveys and a critique for mode surveys," Journal of choice modelling, Elsevier, vol. 18(C), pages 18-50.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ahlheim, Michael & Frör, Oliver & Heinke, Antonia & Duc, Nguyen Minh & Dinh, Pham Van, 2010. "Labour as a utility measure in contingent valuation studies: how good is it really?," FZID Discussion Papers 13-2010, University of Hohenheim, Center for Research on Innovation and Services (FZID).
    2. Michael Ahlheim & Oliver Frör & Antonia Heinke & Alwin Keil & Nguyen Minh Duc & Pham Van Dinh & Camille Saint-Macary & Manfred Zeller, 2008. "Landslides in mountainous regions of Northern Vietnam: Causes, protection strategies and the assessment of economic losses," Diskussionspapiere aus dem Institut für Volkswirtschaftslehre der Universität Hohenheim 298/2008, Department of Economics, University of Hohenheim, Germany.
    3. Lindhjem, Henrik & Navrud, Ståle, 2008. "Internet CV surveys – a cheap, fast way to get large samples of biased values?," MPRA Paper 11471, University Library of Munich, Germany.
    4. Michael Ahlheim & Benchaphun Ekasingh & Oliver Frör & Jirawan Kitchaicharoen & Andreas Neef & Chapika Sangkapitux & Nopasom Sinphurmsukskul, 2008. "Better than their reputation - A case for mail surveys in contingent valuation," Diskussionspapiere aus dem Institut für Volkswirtschaftslehre der Universität Hohenheim 297/2008, Department of Economics, University of Hohenheim, Germany.
    5. Halkos, George, 2012. "The use of contingent valuation in assessing marine and coastal ecosystems’ water quality: A review," MPRA Paper 42183, University Library of Munich, Germany.
    6. Michael Ahlheim & Ulrike Lehr, 2008. "Equity and Aggregation in Environmental Valuation," Diskussionspapiere aus dem Institut für Volkswirtschaftslehre der Universität Hohenheim 295/2008, Department of Economics, University of Hohenheim, Germany.
    7. David Hoyos & Petr Mariel, 2010. "Contingent Valuation: Past, Present and Future," Prague Economic Papers, Prague University of Economics and Business, vol. 2010(4), pages 329-343.
    8. Ahlheim, Michael & Frör, Oliver & Tong, Jiang & Jing, Luo & Pelz, Sonna, 2013. "Nonuse values of climate policy: An empirical study in Xinjiang and Beijing," FZID Discussion Papers 67-2013, University of Hohenheim, Center for Research on Innovation and Services (FZID).
    9. Giles Atkinson & Sian Morse-Jones & Susana Mourato & Allan Provins, 2012. "‘When to Take “No” for an Answer’? Using Entreaties to Reduce Protests in Contingent Valuation Studies," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 51(4), pages 497-523, April.
    10. Kerstin K Zander & Gillian B Ainsworth & Jürgen Meyerhoff & Stephen T Garnett, 2014. "Threatened Bird Valuation in Australia," PLOS ONE, Public Library of Science, vol. 9(6), pages 1-9, June.
    11. Schipmann, Christin & Qaim, Matin, 2011. "Supply chain differentiation, contract agriculture, and farmers’ marketing preferences: the case of sweet pepper in Thailand," GlobalFood Discussion Papers 108349, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    12. Richard T. Carson & Miko_aj Czajkowski, 2014. "The discrete choice experiment approach to environmental contingent valuation," Chapters, in: Stephane Hess & Andrew Daly (ed.), Handbook of Choice Modelling, chapter 9, pages 202-235, Edward Elgar Publishing.
    13. Catherine L. Kling & Daniel J. Phaneuf & Jinhua Zhao, 2012. "From Exxon to BP: Has Some Number Become Better Than No Number?," Journal of Economic Perspectives, American Economic Association, vol. 26(4), pages 3-26, Fall.
    14. Olivier Beaumais & Anne Briand & Katrin Millock & Céline Nauges, 2010. "What are Households Willing to Pay for Better Tap Water Quality? A Cross-Country Valuation Study," Documents de travail du Centre d'Economie de la Sorbonne 10051, Université Panthéon-Sorbonne (Paris 1), Centre d'Economie de la Sorbonne.
    15. Birol, Ekin & Kontoleon, Andreas & Smale, Melinda, 2006. "Combining revealed and stated preference methods to assess the private value of agrobiodiversity in Hungarian home gardens:," EPTD discussion papers 156, International Food Policy Research Institute (IFPRI).
    16. Ahlheim, Michael & Schneider, Friedrich, 2013. "Considering Household Size in Contingent Valuation Studies," VfS Annual Conference 2013 (Duesseldorf): Competition Policy and Regulation in a Global Economic Order 79974, Verein für Socialpolitik / German Economic Association.
    17. Cawley, John, 2008. "Contingent valuation analysis of willingness to pay to reduce childhood obesity," Economics & Human Biology, Elsevier, vol. 6(2), pages 281-292, July.
    18. Bujosa Bestard, Angel & Font, Antoni Riera, 2009. "Environmental diversity in recreational choice modelling," Ecological Economics, Elsevier, vol. 68(11), pages 2743-2750, September.
    19. Richard T. Carson, 2011. "Contingent Valuation," Books, Edward Elgar Publishing, number 2489.
    20. Ekka, A. & Pandit, Arun, 2012. "Willingness to Pay for Restoration of Natural Ecosystem: A Study of Sundarban Mangroves by Contingent Valuation Approach," Indian Journal of Agricultural Economics, Indian Society of Agricultural Economics, vol. 67(3), pages 1-11.

    More about this item

    Keywords

    Provision of public goods; cost-benefit analysis; Contingent Valuation; cork oak landscapes;
    All these keywords.

    JEL classification:

    • D6 - Microeconomics - - Welfare Economics
    • H4 - Public Economics - - Publicly Provided Goods
    • Q27 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Issues in International Trade
    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects
    • Q57 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Ecological Economics

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:fziddp:122010. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://edirc.repec.org/data/fihohde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.