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"The market deals out profit and losses": Wie ökonomische Standardlehrbücher das unreflektierte Denken in Metaphern fördern

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  • Graupe, Silja
  • Steffestun, Theresa

Abstract

Das Paper analysiert den bisher kaum beachteten Gebrauch von Metaphern in ökonomischen Standardlehrbüchern am Beispiel der Lehrtexte von Paul A. Samuelson und N. Gregory Mankiw. Dabei steht die metaphorische Semantik des abstrakten Konzeptes "des Marktes" im Zentrum der Untersuchungen. Mittels textanalytischer Methoden und mit Rückgriff auf die Conceptual Metaphor Theory verfolgen die Autorinnen die Einführung des Konzeptes "der Markt" als abstraktes und weitestgehend inhaltsleeres Konzept, die (Um-)Deutungen des Konzepts mithilfe von Entitätsmetaphern, Personifizierungen und Orientierungsmetaphern und die Verbindung des Begriffes mit politisch-ideologischen Wertungen. Hauptergebnisse sind: (1) Ökonomische Standardlehrbücher weisen einen massiven und stillschweigenden Gebrauch von Metaphern auf. (2) Dieser Gebrauch kann das kognitive Unbewusste der Leser_innen beeinflussen, und (3) Reflexive ökonomische Bildung kann zu einem verantwortungsvollen Umgang mit Metaphern befähigen.

Suggested Citation

  • Graupe, Silja & Steffestun, Theresa, 2018. ""The market deals out profit and losses": Wie ökonomische Standardlehrbücher das unreflektierte Denken in Metaphern fördern," Working Paper Series Ök-38, Cusanus Hochschule für Gesellschaftsgestaltung, Institut für Ökonomie.
    • Handle: RePEc:zbw:cuswps:oek38
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    References listed on IDEAS

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    More about this item

    Keywords

    Metaphern; Lehrbücher; Paul A. Samuelson; N. Gregory Mankiw; Conceptual Metaphor Theory; Beeinflussung des Unbewussten; ökonomische Bildung;
    All these keywords.

    JEL classification:

    • A10 - General Economics and Teaching - - General Economics - - - General
    • A11 - General Economics and Teaching - - General Economics - - - Role of Economics; Role of Economists
    • A12 - General Economics and Teaching - - General Economics - - - Relation of Economics to Other Disciplines
    • A21 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Pre-college
    • B49 - Schools of Economic Thought and Methodology - - Economic Methodology - - - Other

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