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The Role of Exogenous and Endogenous Learning the Diffusion of New Technology : An epidemic based study of the spread of Colour Television ownership in the UK

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  • Karshenas, Massoud
  • Stoneman, Paul

Abstract

In this paper existing epidemic models of diffusion in the literature are modified to give freer interaction between exogenous and endogenous factors in the diffusion process and to also reflect the role of economic factors in that process. A new encompassing model is proposed and its properties explored. The model is applied to the diffusion of colour television ownership in the UK and outperforms the existing models in the literature. The exogenous factors play a dominant role in the diffusion of colour television in the UK.

Suggested Citation

  • Karshenas, Massoud & Stoneman, Paul, 1990. "The Role of Exogenous and Endogenous Learning the Diffusion of New Technology : An epidemic based study of the spread of Colour Television ownership in the UK," The Warwick Economics Research Paper Series (TWERPS) 356, University of Warwick, Department of Economics.
  • Handle: RePEc:wrk:warwec:356
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    File URL: https://www2.warwick.ac.uk/fac/soc/economics/research/workingpapers/1989-1994/twerp356.pdf
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    References listed on IDEAS

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    1. Frank M. Bass, 1969. "A New Product Growth for Model Consumer Durables," Management Science, INFORMS, vol. 15(5), pages 215-227, January.
    2. Deaton,Angus & Muellbauer,John, 1980. "Economics and Consumer Behavior," Cambridge Books, Cambridge University Press, number 9780521296762, May.
    3. Jennifer F. Reinganum, 1981. "Market Structure and the Diffusion of New Technology," Bell Journal of Economics, The RAND Corporation, vol. 12(2), pages 618-624, Autumn.
    4. Ireland, N & Stoneman, P, 1986. "Technological Diffusion, Expectations and Welfare," Oxford Economic Papers, Oxford University Press, vol. 38(2), pages 283-304, July.
    5. Joe A. Dodson, Jr. & Eitan Muller, 1978. "Models of New Product Diffusion Through Advertising and Word-of-Mouth," Management Science, INFORMS, vol. 24(15), pages 1568-1578, November.
    6. Williams, Ross A, 1972. "Growth in Ownership of Consumer Durables in the United Kingdom," Economica, London School of Economics and Political Science, vol. 39(153), pages 60-69, February.
    7. Davies, Stephen W., 1979. "Inter-firm diffusion of process innovations," European Economic Review, Elsevier, vol. 12(4), pages 299-317, October.
    8. Hannan, Timothy H & McDowell, John M, 1987. "Rival Precedence and the Dynamics of Technology Adoption: An Empirical Analysis," Economica, London School of Economics and Political Science, vol. 54(214), pages 155-171, May.
    9. Bonus, Holger, 1973. "Quasi-Engel Curves, Diffusion, and the Ownership of Major Consumer Durables," Journal of Political Economy, University of Chicago Press, vol. 81(3), pages 655-677, May-June.
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    Keywords

    Technology Diffusion ; Colour Television;

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