IDEAS home Printed from
   My bibliography  Save this paper

Internationalization, Competition and Transfer of Knowledge - Efforts by Companies in BRIC Countries to Enter Markets in USA and Europe


  • Knut Ingar Westeren



Internationalization and competition now cuts across national borders, a firm's position in one country is no longer independent from its position in other countries. This has at least two implications, it is an advantage for the firm to be present in several major growth markets. It is also desirable integrate its activities on a worldwide scale, in order to exploit and coordinate linkages between these different locations. Two major structural changes we have seen in international trade occurring over the past 40 years is that companies now have far less risk to participate in international operations and transportation costs compared to the cost of the actual traded goods has dropped substantially. Competition now also cuts across sector boundaries and market segments: This growing complexity of competition has changed the determinants of firm organization and growth, as well as the determinants of location. No firm, not even a dominant market leader, can generate all the different capabilities internally that are necessary to cope with the requirements of global competition. Competitive success thus critically depends on a capacity to selectively source specialized capabilities outside the firm that can range from simple contract assembly to quite sophisticated design capabilities. This requires shift in organization, strategies and resources. Such changes in the organization of international production need further research on knowledge spillover through FDI and other critical aspects of the internationalization processes. In this paper we will use the Brazilian company JBS' acquisition of the US company Pilgrim's Pride at the end of 2009 as an example to look further into the questions raised above. United States is the biggest poultry producer in the world, and has recently become exceptionally cost-competitive, pushing up the local industry's global market share. Within a very short period of time JBS managed to integrate Pilgrim's into its U.S. operations capturing substantial synergies in the process. As a result JBS increased its market share worldwide. However, this was only possible after a thorough restructuring, including changes in management, the centralization of corporate activities, the streamlining of sales channels, including international ones, and a considerable improvement in the product mix, with a higher ratio of value added-products.

Suggested Citation

  • Knut Ingar Westeren, 2013. "Internationalization, Competition and Transfer of Knowledge - Efforts by Companies in BRIC Countries to Enter Markets in USA and Europe," ERSA conference papers ersa13p168, European Regional Science Association.
  • Handle: RePEc:wiw:wiwrsa:ersa13p168

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. John Dunning, 2001. "The Eclectic (OLI) Paradigm of International Production: Past, Present and Future," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 8(2), pages 173-190.
    Full references (including those not matched with items on IDEAS)

    More about this item


    Globalisation; Competition; Knowledge;


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wiw:wiwrsa:ersa13p168. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Gunther Maier). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.