IDEAS home Printed from https://ideas.repec.org/p/wbk/wbrwps/10681.html

Leveraging Women’s Views to Influence Gender Norms around Women Working : Evidence from an Online Intervention in Indonesia

Author

Listed:
  • Cameron, Lisa
  • Suarez, Diana Contreras
  • Setyonaluri, Diahhadi

Abstract

How to influence social norms that drive behavior in relation to women’s participation in employment is not well understood. Providing randomly selected participants with information on the extent of (i) women’s support for women with children working; (ii) husband’s support for sharing day-to-day childcare with wives; and (iii) mothers’ and mother-in-law’s support for working women, increased the probability of choosing an online career mentoring course for women over a shopping voucher of equal value by 25 percent. Information beyond women’s support for working women further increased support for women working for some groups, although not strongly so.

Suggested Citation

  • Cameron, Lisa & Suarez, Diana Contreras & Setyonaluri, Diahhadi, 2024. "Leveraging Women’s Views to Influence Gender Norms around Women Working : Evidence from an Online Intervention in Indonesia," Policy Research Working Paper Series 10681, The World Bank.
    • Handle: RePEc:wbk:wbrwps:10681
    as

    Download full text from publisher

    File URL: https://documents.worldbank.org/curated/en/099424001232435449/pdf/IDU-edba8d7d-0b72-4eb1-bfe3-bb7ad3731c0c.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Lisa Cameron & Diana Contreras Suarez & Yi-Ping Tseng, 2023. "Women’s transitions in the labour market as a result of childbearing: the challenges of formal sector employment in Indonesia," Melbourne Institute Working Paper Series wp2023n06, Melbourne Institute of Applied Economic and Social Research, The University of Melbourne.
    2. Bursztyn, Leonardo & Cappelen, Alexander & Tungodden, Bertil & Voena, Alessandra & Yanagizawa-Drott, David, 2023. "How Are Gender Norms Perceived?," Discussion Paper Series in Economics 5/2023, Norwegian School of Economics, Department of Economics.
    3. Erica Field & Rohini Pande & Natalia Rigol & Simone Schaner & Charity Troyer Moore, 2021. "On Her Own Account: How Strengthening Women's Financial Control Impacts Labor Supply and Gender Norms," American Economic Review, American Economic Association, vol. 111(7), pages 2342-2375, July.
    4. Leonardo Bursztyn & Alessandra L. González & David Yanagizawa-Drott, 2020. "Misperceived Social Norms: Women Working Outside the Home in Saudi Arabia," American Economic Review, American Economic Association, vol. 110(10), pages 2997-3029, October.
    5. Daniel Halim & Elizaveta Perova & Sarah Reynolds, 2023. "Childcare and Mothers’ Labor Market Outcomes in Lower- and Middle-Income Countries," The World Bank Research Observer, World Bank, vol. 38(1), pages 73-114.
    6. Marianne Bertrand & Emir Kamenica & Jessica Pan, 2015. "Gender Identity and Relative Income within Households," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 130(2), pages 571-614.
    7. Lisa Cameron & Diana Contreras Suarez & William Rowell, 2019. "Female Labour Force Participation in Indonesia: Why Has it Stalled?," Bulletin of Indonesian Economic Studies, Taylor & Francis Journals, vol. 55(2), pages 157-192, May.
    8. Eliana La Ferrara & Alberto Chong & Suzanne Duryea, 2012. "Soap Operas and Fertility: Evidence from Brazil," American Economic Journal: Applied Economics, American Economic Association, vol. 4(4), pages 1-31, October.
    9. Diva Dhar & Tarun Jain & Seema Jayachandran, 2022. "Reshaping Adolescents' Gender Attitudes: Evidence from a School-Based Experiment in India," American Economic Review, American Economic Association, vol. 112(3), pages 899-927, March.
    10. Eliana La Ferrara, 2016. "Mass Media and Social Change: Can We Use Television to Fight Poverty?," Journal of the European Economic Association, European Economic Association, vol. 14(4), pages 791-827.
    11. Joshua T. Dean & Seema Jayachandran, 2019. "Changing Family Attitudes to Promote Female Employment," AEA Papers and Proceedings, American Economic Association, vol. 109, pages 138-142, May.
    12. Monira Essa Aloud & Sara Al-Rashood & Ina Ganguli & Basit Zafar, 2020. "Information and Social Norms: Experimental Evidence on the Labor Market Aspirations of Saudi Women," NBER Working Papers 26693, National Bureau of Economic Research, Inc.
    13. Melissa S. Kearney & Phillip B. Levine, 2015. "Media Influences on Social Outcomes: The Impact of MTV's 16 and Pregnant on Teen Childbearing," American Economic Review, American Economic Association, vol. 105(12), pages 3597-3632, December.
    14. Eliana La Ferrara, 2016. "Mass Media And Social Change: Can We Use Television To Fight Poverty?," Journal of the European Economic Association, European Economic Association, vol. 14(4), pages 791-827, August.
    15. Alberto Alesina & Paola Giuliano & Nathan Nunn, 2013. "On the Origins of Gender Roles: Women and the Plough," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 128(2), pages 469-530.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Olivetti, Claudia & Pan, Jessica & Petrongolo, Barbara, 2024. "The evolution of gender in the labor market," Handbook of Labor Economics,, Elsevier.
    2. Koch, Alexander K. & Nafziger, Julia, 2025. "Gender Norms, Stereotypical Beliefs, and Competitiveness," IZA Discussion Papers 17840, Institute of Labor Economics (IZA).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Assefa, Thomas W. & Magnan, Nicholas & McCullough, Ellen & McGavock, Tamara, 2022. "Stifled by Stigma? Experimental Effects of Updating Husbands’ Beliefs on Participation in Women’s Household Work," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322470, Agricultural and Applied Economics Association.
    2. Siwan Anderson, 2022. "Unbundling female empowerment," Canadian Journal of Economics/Revue canadienne d'économique, John Wiley & Sons, vol. 55(4), pages 1671-1701, November.
    3. Felix Rusche, 2025. "Broadcasting Change: India’s Community Radio Policy and Women’s Empowerment," Discussion Paper Series of the Max Planck Institute for Behavioral Economics 2025_05, Max Planck Institute for Behavioral Economics.
    4. Sreevidya Ayyar & Uta Bolt & Eric French & Cormac O'Dea, 2024. "Imagine your life at 25: Gender conformity and later-life outcomes," IFS Working Papers W24/32, Institute for Fiscal Studies.
    5. Ghada Barsoum & Bruno Crépon & Drew Gardiner & Bastien Michel & William Parienté, 2022. "Evaluating the Impact of Entrepreneurship Edutainment in Egypt: An Experimental Approach," Economica, London School of Economics and Political Science, vol. 89(353), pages 82-109, January.
    6. Seema Jayachandran, 2021. "Social Norms as a Barrier to Women’s Employment in Developing Countries," IMF Economic Review, Palgrave Macmillan;International Monetary Fund, vol. 69(3), pages 576-595, September.
    7. Donati,Dante & Orozco Olvera,Victor Hugo & Rao,Nandan Mark, 2022. "Using Social Media to Change Gender Norms : An Experiment within Facebook Messenger in India," Policy Research Working Paper Series 10199, The World Bank.
    8. Zhang, Shiying & Wang, Qing & Xiao, Yao & Zhang, Yilin, 2023. "Internet exposure during adolescence and age at first marriage," Journal of Asian Economics, Elsevier, vol. 84(C).
    9. Olivetti, Claudia & Pan, Jessica & Petrongolo, Barbara, 2024. "The evolution of gender in the labor market," Handbook of Labor Economics,, Elsevier.
    10. Menzel, Andreas & Woodruff, Christopher, 2021. "Gender wage gaps and worker mobility: Evidence from the garment sector in Bangladesh," Labour Economics, Elsevier, vol. 71(C).
    11. Alan Manning & Paolo Masella, 2018. "Diffusion of Social Values Through the Lens of US Newspapers," CEP Discussion Papers dp1559, Centre for Economic Performance, LSE.
    12. Shelly Lundberg, 2023. "Gender Economics: Dead-Ends and New Opportunities," Research in Labor Economics, in: 50th Celebratory Volume, volume 50, pages 151-189, Emerald Group Publishing Limited.
    13. Siddique, Abu & Vlassopoulos, Michael & Zenou, Yves, 2024. "Leveraging Edutainment and Social Networks to Foster Interethnic Harmony," CEPR Discussion Papers 19034, C.E.P.R. Discussion Papers.
    14. repec:hal:cdiwps:hal-05056150 is not listed on IDEAS
    15. Banerjee,Abhijit & La Ferrara,Eliana & Orozco Olvera,Victor Hugo, 2019. "The Entertaining Way to Behavioral Change : Fighting HIV with MTV," Policy Research Working Paper Series 8998, The World Bank.
    16. Henning Hermes & Marina Krauß & Philipp Lergetporer & Frauke Peter & Simon Wiederhold, 2024. "The Causal Impact of Gender Norms on Mothers’ Employment Attitudes and Expectations," CESifo Working Paper Series 11572, CESifo.
    17. Ryo Takahashi, 2022. "Gender differences in tolerance for women's opinions and the role of social norms," Working Papers 2123, Waseda University, Faculty of Political Science and Economics.
    18. Lago, Manuel E. & Samahita, Margaret & Doyle, Orla, 2025. "Unraveling gender norms: Social and personal norms in the preferential promotion of women," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 115(C).
    19. Patrick Lubega & Frances Nakakawa & Gaia Narciso & Carol Newman & Cissy Kityo, 2017. "Inspiring women: Experimental evidence on sharing entrepreneurial skills in Uganda," Trinity Economics Papers tep2017, Trinity College Dublin, Department of Economics.
    20. Leonardo Bursztyn & Aakaash Rao & Christopher Roth & David Yanagizawa-Drott, 2023. "Opinions as Facts," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 90(4), pages 1832-1864.
    21. Lergetporer, Philipp & Rittmannsberger, Thomas & Werner, Katharina & Zeidler, Helen, 2025. "Anchoring Effects in the Elicitation of Multidimensional Beliefs: Evidence from a Representative Survey Experiment," IZA Discussion Papers 17931, Institute of Labor Economics (IZA).

    More about this item

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wbk:wbrwps:10681. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Roula I. Yazigi (email available below). General contact details of provider: https://edirc.repec.org/data/dvewbus.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.