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Strategy innovation as business model reconfiguration

  • Leonardo Buzzavo

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    Strategy innovation gained popularity during the 1990s as a notion applying to firms that reinvented competition in an industry. Throughout the 2000s business model innovation drew much of the spotlight. The key traits of both these concepts (and how they relate to each other) are often implicit or unclear. Through a literature review and by applying the key elements to some innovative firms for illustrative purposes, this paper discusses the emergence of the notion of strategy (and business model) innovation aiming to bridge these concepts while identifying their basic constituents. Successful firms manage to envision and implement new combinations along different routes, but always exploiting the complementarities through self-reinforcing mechanisms. Finally, the paper argues that strategy innovation triggers the need to broaden the interpretative schemes in the field of strategy, as it resembles more an art than a science.

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    File URL: http://virgo.unive.it/wpideas/storage/2012wp2.pdf
    File Function: First version, 2012
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    Paper provided by Department of Management, Università Ca' Foscari Venezia in its series Working Papers with number 2.

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    Length: 41 pages
    Date of creation: Mar 2012
    Date of revision:
    Handle: RePEc:vnm:wpdman:15
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    1. Abernathy, William J. & Clark, Kim B., 1985. "Innovation: Mapping the winds of creative destruction," Research Policy, Elsevier, vol. 14(1), pages 3-22, February.
    2. Dosi, Giovanni, 1993. "Technological paradigms and technological trajectories : A suggested interpretation of the determinants and directions of technical change," Research Policy, Elsevier, vol. 22(2), pages 102-103, April.
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