IDEAS home Printed from
   My bibliography  Save this paper

Revisiting the Product Life Cycle


  • Dennis Heffley

    (University of Connecticut)


Simplicity of the basic product life cycle (PLC) concept helps to explain its popularity in economics, management, marketing, and other business-­‐related fields; but this simplicity also poses a risk of incorrectly estimating and misinterpreting the time paths of product sales and prices. This review highlights both theoretical and empirical applications of the PLC and offers some suggestions about how to improve applications of the concept. In particular, expanding the PLC framework to consider multiple determinants of sales and prices, rather than treating these outcomes as simple time-­‐dependent relationships, would enhance our understanding of market processes. JEL Classification: Key words:

Suggested Citation

  • Dennis Heffley, 2016. "Revisiting the Product Life Cycle," Working papers 2016-36, University of Connecticut, Department of Economics.
  • Handle: RePEc:uct:uconnp:2016-36

    Download full text from publisher

    File URL:
    File Function: Full text
    Download Restriction: no

    More about this item

    NEP fields

    This paper has been announced in the following NEP Reports:


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:uct:uconnp:2016-36. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Mark McConnel). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.