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Two Shades of (Warm) Glow: multidimensional intrinsic motivation, waste reduction and recycling

Author

Listed:
  • Alessio D'Amato

    () (Università di Roma Tor Vergata, Italy.)

  • Susanna Mancinelli

    () (Dept. of Economics and Management. University of Ferrara, Italy.)

  • Mariangela Zoli

    () (Università di Roma Tor Vergata, Italy.)

Abstract

Although waste minimization is considered a priority to face the waste problem, EU targets on waste prevention are very recent and most policy interventions have been oriented towards increasing recycling rates. As a result, signi?cant improvements in recycling performance have been attained, but there is still no clear evidence of increased waste prevention. A possible explanation of different trends in waste minimization and recycling rates may be found in the existence of interactions between the two waste related behaviors as well as between policies and households?personal motivations. The aim of the paper is to investigate both theoretically and empirically the impact of waste policies on recycling and prevention decisions of individuals. In the theoretical analysis, we model the role played by policies, intrinsic and extrinsic motivations in affecting waste decisions by explicitly allowing for complementarities or substitutabilities between recycling and waste reduction efforts in the utility function. Theoretical results suggest that policies, social norms and intrinsic motivations may affect recycling and prevention both directly and indirectly, through their reciprocal interactions. Theoretical predictions are then tested in a structural equation model, by using data for England from the Survey of Public Attitudes and Behaviours toward the Environment (Defra, 2010). Our empirical investigation shows that waste prevention and recycling activities reinforce each other, supporting the existence of complementarities between them. Nevertheless, when we consider also indirect effects among the involved variables, our results suggest that recycling policies may be not very effective in stimulating waste prevention whilst policy measures acting through intrinsic motivations may have stronger impacts.

Suggested Citation

  • Alessio D'Amato & Susanna Mancinelli & Mariangela Zoli, 2014. "Two Shades of (Warm) Glow: multidimensional intrinsic motivation, waste reduction and recycling," SEEDS Working Papers 2114, SEEDS, Sustainability Environmental Economics and Dynamics Studies, revised Aug 2014.
  • Handle: RePEc:srt:wpaper:2114
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    References listed on IDEAS

    as
    1. Hornik, Jacob & Cherian, Joseph & Madansky, Michelle & Narayana, Chem, 1995. "Determinants of recycling behavior: A synthesis of research results," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 24(1), pages 105-127.
    2. Michael G. Pollitt & Irina Shaorshadze, 2013. "The role of behavioural economics in energy and climate policy," Chapters, in: Roger Fouquet (ed.), Handbook on Energy and Climate Change, chapter 24, pages 523-546, Edward Elgar Publishing.
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    4. Abbott, Andrew & Nandeibam, Shasikanta & O'Shea, Lucy, 2013. "Recycling: Social norms and warm-glow revisited," Ecological Economics, Elsevier, vol. 90(C), pages 10-18.
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    6. Massimiliano Mazzanti & Roberto Zoboli, 2009. "Municipal Waste Kuznets Curves: Evidence on Socio-Economic Drivers and Policy Effectiveness from the EU," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 44(2), pages 203-230, October.
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    8. Diamantopoulos, Adamantios & Schlegelmilch, Bodo B. & Sinkovics, Rudolf R. & Bohlen, Greg M., 2003. "Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation," Journal of Business Research, Elsevier, vol. 56(6), pages 465-480, June.
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    Cited by:

    1. Ankinée Kirakozian, 2016. "One Without The Other? Behavioural And Incentive Policies For Household Waste Management," Journal of Economic Surveys, Wiley Blackwell, vol. 30(3), pages 526-551, July.

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