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Cloud Computing Value Chains Understanding Businesses and Value Creation in the Cloud

  • Ashraf Bany Mohammed

    ()

  • Jorn Altmann

    ()

  • Junseok Hwang

    ()

    (Technology Management, Economics, and Policy Program (TEMEP), Seoul National University)

Based on the promising developments in Cloud Computing technologies in recent years, commercial computing resource services (e.g. Amazon EC2) or software-as-a-service offerings (e.g. Salesforce.com) came into existence. However, the relatively weak business exploitation, participation, and adoption of other Cloud Computing services remain the main challenges. The vague value structures seem to be hindering business adoption and the creation of sustainable business models around its technology. Using an extensive analyze of existing Cloud business models, Cloud services, stakeholder relations, market configurations and value structures, this Chapter develops a reference model for value chains in the Cloud. Although this model is theoretically based on porter's value chain theory, the proposed Cloud value chain model is upgraded to fit the diversity of business service scenarios in the Cloud computing markets. Using this model, different service scenarios are explained. Our findings suggest new services, business opportunities, and policy practices for realizing more adoption and value creation paths in the Cloud.

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File URL: ftp://147.46.237.98/DP-61.pdf
File Function: First version, 2009
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Paper provided by Seoul National University; Technology Management, Economics, and Policy Program (TEMEP) in its series TEMEP Discussion Papers with number 201061.

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Length: 27 pages
Date of creation: Jun 2010
Date of revision: Jun 2010
Publication status: Published in Economic Models and Algorithms for Distributed Systems, Autonomic Systems book series, Birkh?ser, Springer, Heidelberg, July 2009
Handle: RePEc:snv:dp2009:201061
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