IDEAS home Printed from https://ideas.repec.org/p/sek/iacpro/14916512.html
   My bibliography  Save this paper

The Influence of Business Traits and Value Chain Management on the Business Competitiveness in the Northeastern Border Trade Area of Thailand

Author

Listed:
  • PICHYADA PHEUNPHA

    (Department of Business Management, Faculty of Management Science, Ubon Ratchathani University)

  • Kiengkwan Ugsornwong

    (Faculty of Management Science, Ubon Ratchathani University)

Abstract

The research purpose was to examine the influence of business traits and value chain management on the business competitiveness in the northeastern border trade area of Thailand. A questionnaire with a reliability coefficient (0.95) at a very high level was used in this study. Area sampling collected 307 small and medium enterprises from Ubon Ratchathani and Mukdahan provinces. The statistics were analyzed using descriptive statistics and multiple regression. The results showed that thirteen sub-independent variables correlated with business competitiveness at a very high level (r = 0.85) and can explain or predict the variance of business competitiveness at a high level with 70.7% (Adjusted R-Squared). Six variables affected the business competitiveness with statistical significance at 0.01** and 0.05*, which were technology development (? = 0.35**), marketing and sale (? = 0.29**), procurement (? = 0.16**), province of business (? = 0.15**), human resource management (? = 0.14*), and service (? = 0.14**) respectively. Therefore, entrepreneurs in the northeastern border trade area of Thailand should (1) invest in technologies that streamline operations along the value chain, (2) develop targeted marketing campaigns that resonate with local and regional markets, (3) focus on building strong relationships with suppliers to secure better terms and reliable quality, (4) understand and capitalize on the unique characteristics of the local market, (5) implement comprehensive training programs to develop employee skills and knowledge, and (6) focus on providing exceptional customer service. Moreover, the entrepreneurs should continuously evaluate the effectiveness of these strategies through performance metrics and adjust as needed to ensure ongoing competitiveness. By focusing on these key areas, entrepreneurs can leverage the identified variables to enhance their competitiveness and drive growth in the region.

Suggested Citation

  • PICHYADA PHEUNPHA & Kiengkwan Ugsornwong, 0000. "The Influence of Business Traits and Value Chain Management on the Business Competitiveness in the Northeastern Border Trade Area of Thailand," Proceedings of International Academic Conferences 14916512, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iacpro:14916512
    as

    Download full text from publisher

    File URL: https://iises.net/proceedings/iises-international-academic-conference-venice-2025/table-of-content/detail?cid=149&iid=003&rid=16512
    File Function: First version, 0000
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Sorinel Mihalcea & Delia Iuliana Banica & Gabriela Boca & Oana Camelia Iacob, 2020. "Competitiveness of Business Organization Management Factor," Book chapters-LUMEN Proceedings, in: Ioana PANAGORET & Gabriel GORGHIU (ed.), International Conference Globalization, Innovation and Development. Trends and Prospects (G.I.D.T.P.), edition 1, volume 10, chapter 12, pages 95-104, Editura Lumen.
    2. Stav Fainshmidt & Lucas Wenger & Amir Pezeshkan & Mark R. Mallon, 2019. "When do Dynamic Capabilities Lead to Competitive Advantage? The Importance of Strategic Fit," Journal of Management Studies, Wiley Blackwell, vol. 56(4), pages 758-787, June.
    3. Aysa Ipek Erdogan, 2023. "Drivers of SME Growth: Quantile Regression Evidence From Developing Countries," SAGE Open, , vol. 13(1), pages 21582440231, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mostafiz, Md Imtiaz & Ahmed, Farhad Uddin & Tardios, Janja & Hughes, Paul & Tarba, Shlomo Y., 2025. "Configuring international entrepreneurial orientation and dynamic internationalization capability to predict international performance," International Business Review, Elsevier, vol. 34(2).
    2. Rogier van de Wetering & Sherah Kurnia & Svyatoslav Kotusev, 2020. "The Effect of Enterprise Architecture Deployment Practices on Organizational Benefits: A Dynamic Capability Perspective," Sustainability, MDPI, vol. 12(21), pages 1-21, October.
    3. Yi Wang & Xianfang Xue & Han Guo, 2022. "The Sustainability of Market Orientation from a Dynamic Perspective: The Mediation of Dynamic Capability and the Moderation of Error Management Climate," Sustainability, MDPI, vol. 14(7), pages 1-15, March.
    4. Upadhayay, Neha B. & Rocchetta, Silvia & Gupta, Shivam & Kamble, Sachin & Stekelorum, Rebecca, 2024. "Blazing the trail: The role of digital and green servitization on technological innovation," Technovation, Elsevier, vol. 130(C).
    5. Pattanayak, Sirsha & Ramkumar, M. & Goswami, Mohit & Rana, Nripendra P., 2024. "Blockchain technology and supply chain performance: The role of trust and relational capabilities," International Journal of Production Economics, Elsevier, vol. 271(C).
    6. Huy-Cuong Vo-Thai & Shihmin Lo & My-Linh Tran, 2021. "How Capability Reconfiguration in Coping With External Dynamism Can Shape the Performance of the Vietnamese Enterprises," SAGE Open, , vol. 11(3), pages 21582440211, July.
    7. Rui Silva & Cidália Oliveira, 2020. "The Influence of Innovation in Tangible and Intangible Resource Allocation: A Qualitative Multi Case Study," Sustainability, MDPI, vol. 12(12), pages 1-22, June.
    8. Amirmahmood Amini Sedeh & Rosa Caiazza & Amir Pezeshkan, 2023. "Unraveling the resource puzzle: exploring entrepreneurial resource management and the quest for new venture success," The Journal of Technology Transfer, Springer, vol. 48(5), pages 1552-1573, October.
    9. Tânia Gonçalves & Mário Sérgio Teixeira & José G. Dias & Sofia Gouveia & Ricardo Jorge Correia, 2021. "Commitment to exporting as an antecedent of organizational skills and firm performance," Journal of Business Economics, Springer, vol. 91(7), pages 1063-1084, September.
    10. Utesch-Xiong, Fredrik & Leymann, Gunnar & Lundan, Sarianna M., 2024. "More policy is not always effective policy: How policy coherence affects firm internationalization," International Business Review, Elsevier, vol. 33(3).
    11. Kazeminia, Ali, 2021. "Unfolding the airbus’ strategic growth: A successful case," Scandinavian Journal of Management, Elsevier, vol. 37(1).
    12. Siddharth Gaurav Majhi & Ambuj Anand & Arindam Mukherjee & Nripendra P. Rana, 2022. "The Optimal Configuration of IT-Enabled Dynamic Capabilities in a firm’s Capabilities Portfolio: a Strategic Alignment Perspective," Information Systems Frontiers, Springer, vol. 24(5), pages 1435-1450, October.
    13. Huy-Cuong Vo Thai & Shihmin Lo, 2024. "Structural Reconfiguration of Firms toward Industrialization in Southeast Asia," SAGE Open, , vol. 14(2), pages 21582440241, June.
    14. Altintas, Gulsun & Ambrosini, Véronique & Gudergan, Siegfried, 2022. "MNE dynamic capabilities in (un)related diversification," Journal of International Management, Elsevier, vol. 28(1).
    15. García-Valenzuela Victor Manuel & Jacobo-Hernandez Carlos Armando & Flores-López José Guadalupe, 2023. "Dynamic Capabilities and Their Effect on Organizational Resilience in Small and Medium-Sized Commercial Enterprises," Management & Marketing, Sciendo, vol. 18(4), pages 496-514, December.
    16. Frédéric Perdreau & Anne-Laure Le Nadant & Nabil Khelil, 2023. "Franchise capabilities and system performance: A configurational perspective," Post-Print halshs-04169018, HAL.
    17. Stav Fainshmidt & Michael A Witt & Ruth V Aguilera & Alain Verbeke, 2020. "The contributions of qualitative comparative analysis (QCA) to international business research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 51(4), pages 455-466, June.
    18. Gabrielsson, Jonas & Galan, Nataliya & Politis, Diamanto, 2025. "Learning pathways to entrepreneurial passion in venture creation programs: A configurational study of experiential and temporal conditions," Journal of Business Research, Elsevier, vol. 186(C).
    19. Jancenelle, Vivien E., 2021. "Tangible−Intangible resource composition and firm success," Technovation, Elsevier, vol. 108(C).
    20. Xin Huang & Huitong Yang & Peijin Yang, 2024. "The Impact of Cross-Border Mergers and Acquisitions on Corporate Organisational Resilience: Insights from Dynamic Capability Theory," Sustainability, MDPI, vol. 16(6), pages 1-23, March.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    JEL classification:

    • A10 - General Economics and Teaching - - General Economics - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sek:iacpro:14916512. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Klara Cermakova (email available below). General contact details of provider: https://iises.net/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.