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Blazing the trail: The role of digital and green servitization on technological innovation

Author

Listed:
  • Neha Upadhayay

    (ERUDITE - Equipe de Recherche sur l’Utilisation des Données Individuelles en lien avec la Théorie Economique - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel)

  • Silvia Rocchetta

    (University Business School [Dublin] - DCU - Dublin City University [Dublin])

  • Shivam Gupta

    (NEOMA - Neoma Business School)

  • Sachin Kamble

    (EDHEC - EDHEC Business School - UCL - Université catholique de Lille)

  • Rebecca Stekelorum

    (ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

Abstract

This paper explores the effect of digital and green servitization on firms' technological innovation performances. Drawing on the Organisational Learning Capabilities (OLC) and Dynamic Capabilities theories, we conjecture that digital and green servitization represent a crucial learning mechanism for firms that translates into an ampler set of dynamic capabilities, including the ability to produce technological innovation. To test these hypotheses, we employ a Propensity Score Matching (PSM) approach and compare the innovation intensity between firms that engage in Digital, Green or both (digital and green) servitization and those that do not provide these services. Our evidence uncovers a positive relationship between digital servitization and firms' innovative performances. On the contrary, our results reveal that firms that offer green services are less likely to be highly innovative compared to those that do not provide this type of service and suggest the existence of positive complementarities between Digital and Green services in shaping firms' innovative performances. Additionally, we find that public innovation investments foster the effect of digital and green servitization on firms' ability to be highly innovative These results have significant implications for managers' and policymakers' ability to boost firms' innovativeness during the transition toward a circular economy.

Suggested Citation

  • Neha Upadhayay & Silvia Rocchetta & Shivam Gupta & Sachin Kamble & Rebecca Stekelorum, 2024. "Blazing the trail: The role of digital and green servitization on technological innovation," Post-Print hal-04504863, HAL.
    • Handle: RePEc:hal:journl:hal-04504863
    DOI: 10.1016/j.technovation.2023.102922
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    Cited by:

    1. Chowdhury, Soumyadeb & Ren, Shuang & Richey, Robert Glenn, 2025. "Leveraging artificial intelligence to facilitate green servitization: Resource orchestration and Re-institutionalization perspectives," International Journal of Production Economics, Elsevier, vol. 281(C).
    2. Peng, Yue & Wang, Wei & Zhen, Shangsong & Liu, Yunqiang, 2024. "Does digitalization help green consumption? Empirical test based on the perspective of supply and demand of green products," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    3. Chen Xu & Yu He, 2025. "The Impact of ESG Performance on Green Technology Innovation: A Moderating Effect Based on Digital Transformation," Sustainability, MDPI, vol. 17(7), pages 1-22, April.
    4. Guanyan Lu & Bingxiang Li, 2025. "Artificial Intelligence and Green Collaborative Innovation: An Empirical Investigation Based on a High-Dimensional Fixed Effects Model," Sustainability, MDPI, vol. 17(9), pages 1-41, May.
    5. Xing, Zeyu & Yalçin, Haydar & Daim, Tugrul, 2024. "Digital Economy's influence on R&D Network configurations: Integrating resource dependence theory and institutional theory," Technovation, Elsevier, vol. 137(C).
    6. Shah, Sayed Kifayat & Yuan, Jingbo & Tajeddini, Kayhan & Gamage, Thilini Chathurika & Liu, Mingxia, 2025. "Exploring the nexus of institutional factors and regulatory focus in driving platform-based servitization and circular economy adoption," Technology in Society, Elsevier, vol. 81(C).
    7. Yongjun Chen & Wei Li & Longji Zeng & Min Chen, 2025. "Quality or Quantity? The Impact of Voluntary Environmental Regulation on Firm’s Green Technological Innovation: Evidence from Green Factory Certification in China," Sustainability, MDPI, vol. 17(6), pages 1-31, March.
    8. Shumei Han & Di Zhang & Hongfeng Zhang & Shuaijun Lin, 2025. "Artificial Intelligence Technology, Organizational Learning Capability, and Corporate Innovation Performance: Evidence from Chinese Specialized, Refined, Unique, and Innovative Enterprises," Sustainability, MDPI, vol. 17(6), pages 1-26, March.
    9. Luo, Shuangcheng & Xiong, Zhiqiao & Liu, Jianjiang, 2024. "How does supply chain digitization affect green innovation? Evidence from a quasi-natural experiment in China," Energy Economics, Elsevier, vol. 136(C).
    10. Lijun Fan & Yang Guo & Yiwen Wang & Wei Wang, 2024. "Navigating Green Innovation in High-Tech Manufacturing: The Roles of Customer Concentration and Digital Transformation," Sustainability, MDPI, vol. 16(15), pages 1-28, July.
    11. Satirenjit Kaur Johl & Kashif Ali & Kunio Shirahada & Oyelakin Idris Oyewale, 2024. "Green servitization, circular economy, and sustainability a winning combination analysis through hybrid SEM‐ANN approach," Business Strategy and the Environment, Wiley Blackwell, vol. 33(8), pages 8978-8993, December.
    12. Bosisio, Jessica & Zamparo, Gioele & Mazzucchelli, Alice & Chierici, Roberto & Mason, Michela Cesarina, 2024. "Beyond economic convenience: Unveiling the motives for engaging in food sharing initiatives," Technovation, Elsevier, vol. 138(C).

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