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The Movement and Change in Online Price Within and Across Selected Major Retail Stores in Thailand

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  • Attakrit Leckcivilize

Abstract

E-commerce has gained larger market shares in Thailand over the last decade. Yet there is a paucity of studies on online price behaviour and movement. This project is one of the first attempts to explore this topic in the Thai context. Using web scraping technique to acquire the data on price and product information from major retailers that have both physical and online outlets, this paper summarizes its findings into six stylized facts. In short, online price changes more frequent than its offline counterpart, yet the magnitudes of changes are generally much larger. Further, price heterogeneity exists across stores and product categories. However, pricing strategies of the same store seems to differ between its online and offline outlets.

Suggested Citation

  • Attakrit Leckcivilize, 2019. "The Movement and Change in Online Price Within and Across Selected Major Retail Stores in Thailand," PIER Discussion Papers 105, Puey Ungphakorn Institute for Economic Research.
    • Handle: RePEc:pui:dpaper:105
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    References listed on IDEAS

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    1. Patrick Lünnemann & Ladislav Wintr, 2006. "Are internet prices sticky?," BCL working papers 22, Central Bank of Luxembourg.
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    3. Cavallo, Alberto, 2013. "Online and official price indexes: Measuring Argentina's inflation," Journal of Monetary Economics, Elsevier, vol. 60(2), pages 152-165.
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    5. Aucremanne, Luc & Dhyne, Emmanuel, 2004. "How frequently do prices change? Evidence based on the micro data underlying the Belgian CPI," Working Paper Series 331, European Central Bank.
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    More about this item

    Keywords

    Online Price; Price Movement; Thailand; Pricing Strategy;
    All these keywords.

    JEL classification:

    • E31 - Macroeconomics and Monetary Economics - - Prices, Business Fluctuations, and Cycles - - - Price Level; Inflation; Deflation
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms

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