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Has the arrival of Amazon altered the market structure for consumer electronic goods in Australia?


  • Yang, David


This paper examines market impacts of the entrance of Amazon upon the Australian consumer electronics industry. This market is initially established as already volatile before market disruption by international competition. The nature of Amazon’s operations is then evaluated to significantly aid its ability to overcome market entrance barriers. Significant impacts by this entrance is projected on both consumers and retailers of consumer electronics within Australia. Changes in business model are probable if concentration of firm ratio within market is to be secured.

Suggested Citation

  • Yang, David, 2018. "Has the arrival of Amazon altered the market structure for consumer electronic goods in Australia?," MPRA Paper 88153, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:88153

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    References listed on IDEAS

    1. Peter Lewin & Nicolas Cachanosky, 2016. "A financial framework for understanding macroeconomic cycles: The structure of production is relevant," Journal of Financial Economic Policy, Emerald Group Publishing, vol. 8(2), pages 268-280, May.
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    More about this item


    Amazon Inc. Market Structure Consumer Electronics Australia Market Entrance Market disruptor;

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • F3 - International Economics - - International Finance
    • G1 - Financial Economics - - General Financial Markets

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