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Companies’ market penetration and activity patterns in european market

Author

Listed:
  • Neamtu, Liviu
  • Neamtu, Adina Claudia

Abstract

The strategy type at the company level has an impact upon the selection and implementation of the strategy at the business level. The international strategy at the company level is different from the international strategy at the business level through the diversification extension degree (both under the products aspect and under the geographic area aspect). The need to adopt an international strategy at the company level appears when the products or services level increases in the sense of incorporating products that belong to several activity branches and that address to multiple markets. In this case, the company’s strategy is conducted by the managers from its headquarters and not by the area managers or business managers.

Suggested Citation

  • Neamtu, Liviu & Neamtu, Adina Claudia, 2007. "Companies’ market penetration and activity patterns in european market," MPRA Paper 7984, University Library of Munich, Germany, revised 2008.
    • Handle: RePEc:pra:mprapa:7984
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    File URL: https://mpra.ub.uni-muenchen.de/7984/1/MPRA_paper_7984.pdf
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    More about this item

    Keywords

    international strategy company’s international objectives internationalization forms markets operation methods;

    JEL classification:

    • L0 - Industrial Organization - - General
    • F4 - International Economics - - Macroeconomic Aspects of International Trade and Finance
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • D2 - Microeconomics - - Production and Organizations
    • F0 - International Economics - - General
    • A1 - General Economics and Teaching - - General Economics
    • M5 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics
    • D4 - Microeconomics - - Market Structure, Pricing, and Design
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • F5 - International Economics - - International Relations, National Security, and International Political Economy
    • F3 - International Economics - - International Finance
    • F2 - International Economics - - International Factor Movements and International Business
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics

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