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Strategic place marketing and place branding: 15 years of mega-events in Lisbon

Author

Listed:
  • Metaxas, Theodore
  • Bati, Aristea
  • Filippopoulos, Dimitris
  • Drakos, Kostas
  • Tzellou, Vagia

Abstract

Urban tourism is a relatively recent phenomenon but is now being embraced by most European cities, which are using substantial funds to compete for visitors, thus generating new infrastructures for this process. Cities so as to differentiate themselves from their competitors, attempt to manage their image by strategic place marketing approach. This paper explores the implications and significance of being a host city of mega events. The purpose is to identify the perception of Lisbon’s identity and the formation of its image as a competitive tourism destination.

Suggested Citation

  • Metaxas, Theodore & Bati, Aristea & Filippopoulos, Dimitris & Drakos, Kostas & Tzellou, Vagia, 2011. "Strategic place marketing and place branding: 15 years of mega-events in Lisbon," MPRA Paper 41004, University Library of Munich, Germany, revised 2011.
  • Handle: RePEc:pra:mprapa:41004
    as

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    File URL: https://mpra.ub.uni-muenchen.de/41004/1/MPRA_paper_41004.pdf
    File Function: original version
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    References listed on IDEAS

    as
    1. Victor Matheson, 2006. "Economic Impact Analysis," Chapters,in: Handbook on the Economics of Sport, chapter 12 Edward Elgar Publishing.
    2. Fourie, Johan & Santana-Gallego, María, 2011. "The impact of mega-sport events on tourist arrivals," Tourism Management, Elsevier, vol. 32(6), pages 1364-1370.
    3. Alex Deffner & Theodore Metaxas, 2005. "Shaping the vision, the identity and the cultural image of European places," ERSA conference papers ersa05p696, European Regional Science Association.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    place marketing; place branding; Lisbon; mega-events; Expo 98; Euro 2004;

    JEL classification:

    • O18 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Urban, Rural, Regional, and Transportation Analysis; Housing; Infrastructure
    • O20 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - General
    • O21 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Planning Models; Planning Policy

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