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Strategic place marketing and place branding: 15 years of mega-events in Lisbon

  • Metaxas, Theodore
  • Bati, Aristea
  • Filippopoulos, Dimitris
  • Drakos, Kostas
  • Tzellou, Vagia

Urban tourism is a relatively recent phenomenon but is now being embraced by most European cities, which are using substantial funds to compete for visitors, thus generating new infrastructures for this process. Cities so as to differentiate themselves from their competitors, attempt to manage their image by strategic place marketing approach. This paper explores the implications and significance of being a host city of mega events. The purpose is to identify the perception of Lisbon’s identity and the formation of its image as a competitive tourism destination.

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File URL: https://mpra.ub.uni-muenchen.de/41004/1/MPRA_paper_41004.pdf
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Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 41004.

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Date of creation: 2011
Date of revision: 2011
Handle: RePEc:pra:mprapa:41004
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  1. Johan Fourie & María Santana-gallego, 2010. "The impact of mega-sport events on tourist arrivals," Working Papers 20/2010, Stellenbosch University, Department of Economics.
  2. Victor Matheson, 2006. "Economic Impact Analysis," Chapters, in: Handbook on the Economics of Sport, chapter 12 Edward Elgar.
  3. Alex Deffner & Theodore Metaxas, 2005. "Shaping the vision, the identity and the cultural image of European places," ERSA conference papers ersa05p696, European Regional Science Association.
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