Strategic place marketing and place branding: 15 years of mega-events in Lisbon
Urban tourism is a relatively recent phenomenon but is now being embraced by most European cities, which are using substantial funds to compete for visitors, thus generating new infrastructures for this process. Cities so as to differentiate themselves from their competitors, attempt to manage their image by strategic place marketing approach. This paper explores the implications and significance of being a host city of mega events. The purpose is to identify the perception of Lisbon’s identity and the formation of its image as a competitive tourism destination.
|Date of creation:||2011|
|Date of revision:||2011|
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- Alex Deffner & Theodore Metaxas, 2005. "Shaping the vision, the identity and the cultural image of European places," ERSA conference papers ersa05p696, European Regional Science Association.
- Johan Fourie & María Santana-gallego, 2010. "The impact of mega-sport events on tourist arrivals," Working Papers 20/2010, Stellenbosch University, Department of Economics.
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