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Environmental scanning strategy of manufacturing companies in Southwestern Nigeria

Author

Listed:
  • Olamade, O. O.
  • Oyebisi, T. O.
  • Egbetokun, A. A.
  • Adebowale, B. O.

Abstract

In this paper, we examine the environmental scanning strategy of manufacturing companies in Southwestern Nigeria against the background that manufacturing companies in Nigeria exist in a challenging environment characterised by high import dependency, inappropriate policies, lack of transparent governance and weak industrial capabilities. Empirical data was collected with a questionnaire from a sample of 84 manufacturing firms in Southwestern Nigeria. We found that generally, companies in the industry actively engage in systematic gathering, analyses and assimilation of information about the business environment as strategic input into planning. The main objective of search was to obtain information required to initiate or support strategies for competing in the domestic market. Central among the factors determining the companies' level of intrusiveness into the environment are companies' capacity to interpret changes in the environment, available channels of information and quality of information.

Suggested Citation

  • Olamade, O. O. & Oyebisi, T. O. & Egbetokun, A. A. & Adebowale, B. O., 2009. "Environmental scanning strategy of manufacturing companies in Southwestern Nigeria," MPRA Paper 35799, University Library of Munich, Germany, revised 2010.
    • Handle: RePEc:pra:mprapa:35799
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    References listed on IDEAS

    as
    1. Manuel Albaladejo, "undated". "Industrial Realities in Nigeria: From Bad to Worse," QEH Working Papers qehwps101, Queen Elizabeth House, University of Oxford.
    2. Gerald Tyler, 2002. "Nigeria - Public and Private Electricity Provision as a Barrier to Manufacturing Competitiveness," World Bank Publications - Reports 9746, The World Bank Group.
    3. Sumantra Ghoshal & Christopher A. Bartlett, 1994. "Linking organizational context and managerial action: The dimensions of quality of management," Strategic Management Journal, Wiley Blackwell, vol. 15(S2), pages 91-112, June.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    business environment; environmental scanning; environmental analysability; environmental uncertainty; manufacturing; strategy; technology; capabilities;
    All these keywords.

    JEL classification:

    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General

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