Assessing the Efficacy of Information and Education Campaigns in Hazardous Waste Management: A Case Study of the Zamboanga Peninsula Region, Philippines

This study assesses the effectiveness of Information and Education Campaigns (IECs) in hazardous waste management in the Zamboanga Peninsula, Philippines. Utilizing a mixed-method approach, this research combines quantitative surveys and qualitative interviews to examine the impact of IECs on public awareness, attitudes, and behaviors concerning hazardous waste. The study is framed within the Public Personnel Administration theory of representative bureaucracy, suggesting that public officials who reflect the demographics of the communities they serve can enhance policy implementation effectiveness. Findings reveal that IECs have significantly increased public awareness about hazardous waste risks, with 67% of respondents indicating improved knowledge. However, the translation of awareness into behavioral change is limited, with only 34% adopting safer waste disposal practices. Qualitative data indicate that IECs are more effective when led by local government personnel who are culturally and ethnically representative of the community, enhancing credibility and public trust. The study concludes that while IECs are valuable for raising awareness, achieving comprehensive behavior change requires more robust regulatory framework and culturally competent public personnel. Recommendations include improved training for local government officials and stricter enforcement of waste management policies, contributing to more effective environmental governance in the region.