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Designing Digital Actor Engagement Platforms for Local High Streets: An Action Design Research Study

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  • Christian Bartelheimer, Ingo Berendes, Philipp zur Heiden, Daniel Beverungen

    (Paderborn University
    Paderborn University
    Paderborn University
    Paderborn University)

Abstract

Digital platforms are intermediating entities that enable interactions between distinct but interdependent groups of actors in two- or multi-sided markets. While research has investigated the management and economic effects of platforms, there is little design knowledge on digital platforms that constitute actor engagement ecosystems. We set out to design, implement, and evaluate DigiStreet—a digital actor engagement platform for local high streets, providing location-based advertising (LBA) via Bluetooth low-energy (BLE) beacons. DigiStreet is the first instantiation of a digital actor engagement platform connecting stores, service providers, and restaurants with consumers in a local high street. Based on detailed field evidence from three interventions—including 150 SMEs and over 2,300 citizens—we develop a design theory for a new class of IT artifacts: digital actor engagement platforms for local high streets. Our empirical analysis also provides unique insights on how digital actor engagement platforms impact on actors in a high street and thus assesses the prospects and limitations of providing LBA via BLE beacons, contextualizing previous insights on digital platforms.

Suggested Citation

  • Christian Bartelheimer, Ingo Berendes, Philipp zur Heiden, Daniel Beverungen, 2021. "Designing Digital Actor Engagement Platforms for Local High Streets: An Action Design Research Study," Working Papers Dissertations 80, Paderborn University, Faculty of Business Administration and Economics.
    • Handle: RePEc:pdn:dispap:80
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    References listed on IDEAS

    as
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    20. Christian Bartelheimer & C. Ingo Berendes & Philipp zur Heiden & Daniel Beverungen, 2022. "Designing Digital Actor Engagement Platforms for Local High Streets: An Action Design Research Study," Working Papers Dissertations 101, Paderborn University, Faculty of Business Administration and Economics.

    More about this item

    Keywords

    Digital Platform; Action Design Research; Design Theory; Actor Engagement; Engagement Platform; Location-Based Advertising; Bluetooth Low-Energy;
    All these keywords.

    JEL classification:

    • C71 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - Cooperative Games
    • D85 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Network Formation
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure

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