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Fairer machine learning in the real world: Mitigating discrimination without collecting sensitive data

Author

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  • Veale, Michael
  • Binns, Reuben

Abstract

Cite as: Veale, Michael and Binns, Reuben (2017) Fairer machine learning in the real world: Mitigating discrimination without collecting sensitive data. Big Data & Society 4(2). doi:10.1177/2053951717743530 Decisions based on algorithmic, machine learning models can be unfair, reproducing biases in historical data used to train them. While computational techniques are emerging to address aspects of these concerns through communities such as discrimination-aware data mining (DADM) and fair, accountable and transparent machine learning (FATML), their practical implementation faces real-world challenges. For legal, institutional or commercial reasons, organisations might not hold the data on sensitive attributes such as gender, ethnicity, sexuality or disability needed to diagnose and mitigate emergent indirect discrimination-by-proxy, such as redlining. Such organisations might also lack the knowledge and capacity to identify and manage fairness issues that are emergent properties of complex sociotechnical systems. This paper presents and discusses three potential approaches to deal with such knowledge and information deficits in the context of fairer machine learning. Trusted third parties could selectively store data necessary for performing discrimination discovery and incorporating fairness constraints into model-building in a privacy-preserving manner. Collaborative online platforms would allow diverse organisations to record, share and access contextual and experiential knowledge to promote fairness in machine learning systems. Finally, unsupervised learning and pedagogically interpretable algorithms might allow fairness hypotheses to be built for further selective testing and exploration. Real-world fairness challenges in machine learning are not abstract, constrained optimisation problems, but are institutionally and contextually grounded. Computational fairness tools are useful, but must be researched and developed in and with the messy contexts that will shape their deployment, rather than just for imagined situations. Not doing so risks real, near-term algorithmic harm.

Suggested Citation

  • Veale, Michael & Binns, Reuben, 2017. "Fairer machine learning in the real world: Mitigating discrimination without collecting sensitive data," SocArXiv ustxg, Center for Open Science.
  • Handle: RePEc:osf:socarx:ustxg
    DOI: 10.31235/osf.io/ustxg
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    References listed on IDEAS

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    1. Veale, Michael, 2017. "Logics and practices of transparency and opacity in real-world applications of public sector machine learning," SocArXiv 6cdhe, Center for Open Science.
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    Citations

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    Cited by:

    1. Xi, Yipeng & Mai, Luu Thuc Ngan, 2025. "Shifting tides: How public perceptions of GPT regulation evolved before and after GPT-4 on Quora," Telecommunications Policy, Elsevier, vol. 49(7).
    2. Matus, Kira & Veale, Michael, 2021. "Certification Systems for Machine Learning: Lessons from Sustainability," SocArXiv pm3wy, Center for Open Science.
    3. Veale, Michael & Binns, Reuben & Van Kleek, Max, 2018. "Some HCI Priorities for GDPR-Compliant Machine Learning," LawArchive wm6yk_v1, Center for Open Science.
    4. Putthiphan Hirunyatrakul, 2025. "Hybrid Intersection: Navigating Context and Constraint in AI for Social Good Among Thailand’s Smallholder Farmers," Sustainability, MDPI, vol. 17(13), pages 1-37, June.
    5. Brielle Lillywhite & Gregor Wolbring, 2022. "Emergency and Disaster Management, Preparedness, and Planning (EDMPP) and the ‘Social’: A Scoping Review," Sustainability, MDPI, vol. 14(20), pages 1-50, October.
    6. Alexandru Constantin Ciobanu & Gabriela Meè˜Nièšä‚, 2021. "Ai Ethics In Business €“ A Bibliometric Approach," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 28, pages 169-202, December.
    7. Raghu K Para, 2024. "The Role of Explainable AI in Bias Mitigation for Hyper-personalization," Journal of Artificial Intelligence General science (JAIGS) ISSN:3006-4023, Open Knowledge, vol. 6(1), pages 625-635.
    8. Moritz Zahn & Stefan Feuerriegel & Niklas Kuehl, 2022. "The Cost of Fairness in AI: Evidence from E-Commerce," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 64(3), pages 335-348, June.
    9. Veale, Michael & Brass, Irina, 2019. "Administration by Algorithm? Public Management meets Public Sector Machine Learning," SocArXiv mwhnb, Center for Open Science.
    10. Arifuzzaman (Arif) Sheikh & Steven J. Simske & Edwin K. P. Chong, 2024. "Evaluating Artificial Intelligence Models for Resource Allocation in Circular Economy Digital Marketplace," Sustainability, MDPI, vol. 16(23), pages 1-39, December.
    11. Abdullah Al Fraidan, 2025. "Procedural Transparency and Legal Accountability to Sustain AI-Mediated Language Assessment in Saudi Arabia," SAGE Open, , vol. 15(4), pages 21582440251, November.
    12. repec:osf:socarx:8kvf4_v1 is not listed on IDEAS
    13. Veale, Michael & Van Kleek, Max & Binns, Reuben, 2018. "Fairness and Accountability Design Needs for Algorithmic Support in High-Stakes Public Sector Decision-Making," SocArXiv 8kvf4, Center for Open Science.
    14. Abubakar Solihu Orisankoko, 2026. "Data Privacy in Public Employment: Impacts of the UK GDPR and Nigeria's NDPR 2023," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 10(5), pages 2838-2853, May.
    15. Alina Köchling & Marius Claus Wehner, 2020. "Discriminated by an algorithm: a systematic review of discrimination and fairness by algorithmic decision-making in the context of HR recruitment and HR development," Business Research, Springer;German Academic Association for Business Research, vol. 13(3), pages 795-848, November.
    16. repec:bjf:journl:v:10:y:2025:i:10:p:1647-1656 is not listed on IDEAS
    17. Veale, Michael & Binns, Reuben & Van Kleek, Max, 2018. "Some HCI Priorities for GDPR-Compliant Machine Learning," LawRxiv wm6yk, Center for Open Science.
    18. Irene Unceta & Jordi Nin & Oriol Pujol, 2020. "Risk mitigation in algorithmic accountability: The role of machine learning copies," PLOS ONE, Public Library of Science, vol. 15(11), pages 1-26, November.
    19. Chaymae Sahraoui & Tarek Zari, 2025. "Targeting Social Assistance Beneficiaries Using Machine Learning: A Poverty Probability-Based Approach Ciblage des bénéficiaires de l'aide sociale par l'apprentissage automatique: Une approche fondée sur la probabilité de pauvreté," Post-Print hal-05243879, HAL.
    20. Ap-azli Bunawan & Aniza Jamaluddin & Hanis Diyana Kamarudin & Jafalizan Md Jali & Ezza Rafedziawati Kamal Rafedzi & Irwan Kamaruddin Abd Kadir, 2025. "The Roles of Electronic Records Metadata (ERM) in Artificial Intelligence (AI) Growth," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(8), pages 5694-5700, August.
    21. Nasa Zata Dina & Sri Devi Ravana & Norisma Idris, 2025. "Legal Judgment Prediction using Natural Language Processing and Machine Learning Methods: A Systematic Literature Review," SAGE Open, , vol. 15(2), pages 21582440251, April.
    22. Kira J.M. Matus & Michael Veale, 2022. "Certification systems for machine learning: Lessons from sustainability," Regulation & Governance, John Wiley & Sons, vol. 16(1), pages 177-196, January.
    23. Simerta Gill & Gregor Wolbring, 2022. "Auditing the ‘Social’ Using Conventions, Declarations, and Goal Setting Documents: A Scoping Review," Societies, MDPI, vol. 12(6), pages 1-100, October.
    24. Ioannis G. Fountoukidis & Eleni L. Dafli & Ioannis E. Antoniou & Nikos C. Varsakelis, 2026. "Recurrence as a Governance Signal: Diagnostic Network Metrics for Public Procurement Oversight in Greece," GreeSE – Hellenic Observatory Papers on Greece and Southeast Europe 219, Hellenic Observatory, LSE.

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