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The Strategy of Innovative Development of Cross-Border E-Commerce Platforms in Vietnam

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  • Tung, Dao Duy

    (Tay Do University)

Abstract

Over the past few years, Vietnam has been on the path of developing Cross Border Electronic Commerce (CBEC). E-business platform enterprise growth is scalabling transactions. CBEC’s economic effects are observed under four aspects as (1) Resource aggregate effect: cost effi-ciency, trading between producers and consumers is realized by E-business platforms; (2) Net-work effect: the positive correlation of platforms’ product or services with the quantity of con-sumers in increasing; (3) Innovation effect: startup costs for innovation (promotions, business models, new-coming products and services) have been recovered with E-business platforms. (4) The value of brand effect.

Suggested Citation

  • Tung, Dao Duy, 2020. "The Strategy of Innovative Development of Cross-Border E-Commerce Platforms in Vietnam," OSF Preprints w2db8, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:w2db8
    DOI: 10.31219/osf.io/w2db8
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    References listed on IDEAS

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    2. Mark Armstrong Author-Email: mark.armstrong@ucl.ac.uk Author-Workplace-Name: University College of London, 2006. "Competition in Two-Sided Markets," RAND Journal of Economics, The RAND Corporation, vol. 37(3), pages 668-691, Autumn.
    3. Bertin Martens, 2016. "An Economic Policy Perspective on Online Platforms," JRC Working Papers on Digital Economy 2016-05, Joint Research Centre.
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