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An Economic Policy Perspective on Online Platforms



This report provides an overview of the relevant economic research literature on platforms or multi-sided online markets. It discusses platforms from a regulatory policy angle, including potential market failures in platforms, the extent of self-regulation and possible regulatory responses through existing competition policy, consumer protection and data protection instruments. It covers selected policy issues associated with these platforms including possible sources of bias in search engines and search rankings, data protection and the use of personal data in platforms, and platform liabilities within and beyond the e-commerce directive.

Suggested Citation

  • Bertin Martens, 2016. "An Economic Policy Perspective on Online Platforms," JRC Working Papers on Digital Economy 2016-05, Joint Research Centre (Seville site).
  • Handle: RePEc:ipt:decwpa:2016-05

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    Cited by:

    1. Duch-Brown, Néstor & Rossetti, Fiammetta, 2020. "Digital platforms across the European regional energy markets," Energy Policy, Elsevier, vol. 144(C).
    2. de Bas, Patrick & Batura, Olga & Yagafarova, Anastasia & van Gorp, Nicolai & Kesler, Reinhold & Laitenberger, Ulrich & Bertschek, Irene & Pichler, Eva, 2017. "Business-to-Business relations in the online platform environment. FWC ENTR/300/PP/2013/FC-WIFO: Final report," ZEW Expertises, ZEW - Leibniz Centre for European Economic Research, number 170570, October.
    3. David López Jiménez & Eduardo Carlos Dittmar & Jenny Patricia Vargas Portillo, 2021. "The Use of Trust Seals in European and Latin American Commercial Transactions," JOItmC, MDPI, vol. 7(2), pages 1-21, June.
    4. Maria Lissowska, 2018. "Crowdfunding - zjawisko, problemy, regulacja," Gospodarka Narodowa. The Polish Journal of Economics, Warsaw School of Economics, issue 1, pages 59-86.
    5. Thomas, Tobias & Koch, Philipp & Schwarzbauer, Wolfgang, 2019. "Auf die Verbraucher kommt es an: Ökonomische Überlegungen zur Regulierung digitaler Plattformen," Policy Notes 34, EcoAustria – Institute for Economic Research.
    6. Jullien, Bruno & Pavan, Alessandro & Rysman, Marc, 2021. "Two-sided Markets, Pricing, and Network Effects," CEPR Discussion Papers 16480, C.E.P.R. Discussion Papers.
    7. Anderton, Robert & Jarvis, Valerie & Labhard, Vincent & Morgan, Julian, 2020. "Virtually everywhere? Digitalisation and the euro area and EU economies," Occasional Paper Series 244, European Central Bank.
    8. MARTENS Bertin, 2020. "An economic perspective on data and platform market power," JRC Working Papers on Digital Economy 2020-09, Joint Research Centre (Seville site).
    9. Tung, Dao Duy, 2020. "The Strategy of Innovative Development of Cross-Border E-Commerce Platforms in Vietnam," OSF Preprints w2db8, Center for Open Science.
    10. Fukuda, Kayano, 2020. "Science, technology and innovation ecosystem transformation toward society 5.0," International Journal of Production Economics, Elsevier, vol. 220(C).
    11. Elitsa R Banalieva & Charles Dhanaraj, 2019. "Internalization theory for the digital economy," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 50(8), pages 1372-1387, October.
    12. Caccinelli, Chiara & Toledano, Joëlle, 2017. "Assessing Anticompetitive Practices in Two-Sided Markets: A Comparative Analysis of four Antitrust Proceedings against," 28th European Regional ITS Conference, Passau 2017 169452, International Telecommunications Society (ITS).

    More about this item


    multi-sided markets; digital online platforms; market failure; regulation; e-commerce directive; search engines; data protection; intermediary liabilities;
    All these keywords.

    JEL classification:

    • F15 - International Economics - - Trade - - - Economic Integration

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