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New consumer durable brand choice : modeling multiattributeutility, risk, and dyanmics

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  • Roberts, John H. (John Heath)
  • Urban, Glen L.

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Suggested Citation

  • Roberts, John H. (John Heath) & Urban, Glen L., 1985. "New consumer durable brand choice : modeling multiattributeutility, risk, and dyanmics," Working papers 1636-85., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    • Handle: RePEc:mit:sloanp:2099
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    File URL: http://hdl.handle.net/1721.1/2099
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    References listed on IDEAS

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    1. Wilton, Peter C & Pessemier, Edgar A, 1981. "Forecasting the Ultimate Acceptance of an Innovation: The Effects of Information," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(2), pages 162-171, September.
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    Cited by:

    1. Urban, Glen L. & Hippel, Eric von., 1986. "Lead user analyses for the development of new industrial products," Working papers 1797-86., Massachusetts Institute of Technology (MIT), Sloan School of Management.

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    Keywords

    HD28 .M414 no.1636-; 85;

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