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Top vs. Bottom: Experimental Evidence on Priming, Information, and Redistribution Preferences

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  • Bellani, Luna

    (Ulm University)

  • Bledow, Nona

Abstract

This paper examines how priming and information about inequality affect support for redistribution. Using a large-scale randomized survey experiment in Germany, we vary both the focus (top vs. bottom of the income distribution) and the delivery (subtle priming vs. factual information) of inequality cues. We document three key findings. First, simply directing respondents' attention to different ends of the distribution shifts redistributive preferences—especially when focusing on the rich. Second, information about top incomes has a larger effect than equivalent information about the poor, revealing asymmetric responses. Third, while both priming and information temporarily influence attitudes, these effects fade within one year. Our findings help reconcile mixed results in the literature and underscore the importance of framing, informational content, and message durability in shaping redistribution preferences.

Suggested Citation

  • Bellani, Luna & Bledow, Nona, 2025. "Top vs. Bottom: Experimental Evidence on Priming, Information, and Redistribution Preferences," IZA Discussion Papers 18066, Institute of Labor Economics (IZA).
    • Handle: RePEc:iza:izadps:dp18066
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    Keywords

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    JEL classification:

    • D31 - Microeconomics - - Distribution - - - Personal Income and Wealth Distribution
    • H24 - Public Economics - - Taxation, Subsidies, and Revenue - - - Personal Income and Other Nonbusiness Taxes and Subsidies
    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments

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