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Corporate gouvernance: l’efficacité juridique et marketing des codes de conduite

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  • Sylvie AVIGNON
  • Dominique BONET FERNANDEZ

Abstract

Corporate social responsibility and ethics are part of business governance today and represents new ways of market adjustment for companies in quest of legitimacy in an uncertain environment. Tools such as codes of conduct or charts aim at clarifying busi

Suggested Citation

  • Sylvie AVIGNON & Dominique BONET FERNANDEZ, 2014. "Corporate gouvernance: l’efficacité juridique et marketing des codes de conduite," Working Papers 2014-174, Department of Research, Ipag Business School.
  • Handle: RePEc:ipg:wpaper:2014-174
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    File URL: http://www.ipag.fr/wp-content/uploads/recherche/WP/IPAG_WP_2014_174.pdf
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    References listed on IDEAS

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    1. Koivunen, Niina, 2007. "The processual nature of leadership discourses," Scandinavian Journal of Management, Elsevier, vol. 23(3), pages 285-305, September.
    2. Scott Colwell & Michael Zyphur & Marshall Schminke, 2011. "When does Ethical Code Enforcement Matter in the Inter-Organizational Context? The Moderating Role of Switching Costs," Journal of Business Ethics, Springer, vol. 104(1), pages 47-58, November.
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    Keywords

    code of conduct; corporate social responsibility; law; marketing; communication;

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