Small Retailer’s Merchandise Decision Making: A Grounded Theory Approach
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- Adjei, Mavis T. & Griffith, David A. & Noble, Stephanie M., 2009. "When Do Relationships Pay Off for Small Retailers? Exploring Targets and Contexts to Understand the Value of Relationship Marketing," Journal of Retailing, Elsevier, vol. 85(4), pages 493-501.
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This paper has been announced in the following NEP Reports:- NEP-MKT-2016-06-09 (Marketing)
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