Marketing Response Models for Shrinking Beer Sales in Germany
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Other versions of this item:
- Wolfgang Polasek, 2011. "Marketing Response Models for Shrinking Beer Sales in Germany," Working Paper series 50_11, Rimini Centre for Economic Analysis.
References listed on IDEAS
- Wolfgang Polasek, 2010. "Endogeneity and Exogeneity in Sales Response Functions," Working Paper series 21_10, Rimini Centre for Economic Analysis.
- Albers, Sönke, 1996. "Regeln für die Allokation eines Marketing-Budgets auf Produkte oder Marktsegmente," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 413, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
More about this item
KeywordsSales response functions (SRF); Marketing budget models; MCMC estimation; Beer consumption; Optimal budget allocation;
- C11 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Bayesian Analysis: General
- C15 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Statistical Simulation Methods: General
- C52 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Model Evaluation, Validation, and Selection
- E17 - Macroeconomics and Monetary Economics - - General Aggregative Models - - - Forecasting and Simulation: Models and Applications
- R12 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Size and Spatial Distributions of Regional Economic Activity; Interregional Trade (economic geography)
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