Endogeneity and Exogeneity in Sales Response Functions
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- Wolfgang Polasek, 2011.
"Marketing Response Models for Shrinking Beer Sales in Germany,"
Working Paper series
50_11, Rimini Centre for Economic Analysis.
- Polasek, Wolfgang, 2012. "Marketing Response Models for Shrinking Beer Sales in Germany," Economics Series 284, Institute for Advanced Studies.
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KeywordsSales response functions; stochastic derivative constraints; simultaneous estimation; MCMC; pharma-marketing; model choice;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2010-09-03 (All new papers)
- NEP-BEC-2010-09-03 (Business Economics)
- NEP-MKT-2010-09-03 (Marketing)
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