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Concept of Customer Relationship Management as an example of innovation in banking sector

Author

Listed:
  • Monika Urbanowicz

    (IET, FCT-Universidade Nova de Lisboa)

Abstract

Banks that has introduced CRM system had to make some difficult changes in their organization in order to become more customer oriented. Beside the pure CRM banks try to adopt other innovative tools related with the core CRM. Some of these solutions are constructed in such a way so that ensured could be also access to the information beside to bank’s organization.

Suggested Citation

  • Monika Urbanowicz, 2008. "Concept of Customer Relationship Management as an example of innovation in banking sector," IET Working Papers Series 06/2008, Universidade Nova de Lisboa, IET/CICS.NOVA-Interdisciplinary Centre on Social Sciences, Faculty of Science and Technology.
  • Handle: RePEc:ieu:wpaper:07
    as

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    File URL: http://run.unl.pt/handle/10362/1729
    File Function: First version, 2008
    Download Restriction: no
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    Keywords

    CRM system; banking management; organisation;
    All these keywords.

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