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Puzzling tax attitudes and labels

  • Löfgren, Åsa


    (Department of Economics, School of Business, Economics and Law, Göteborg University)

  • Nordblom, Katarina


    (Department of Economics, School of Business, Economics and Law, Göteborg University)

We find that through labeling one can significantly affect attitudes towards a tax. The gasoline tax meets a stronger reluctance than virtually the same tax when it is called the CO2 tax on gasoline.

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Paper provided by University of Gothenburg, Department of Economics in its series Working Papers in Economics with number 234.

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Length: 6 pages
Date of creation: 18 Oct 2006
Date of revision:
Publication status: Published as Löfgren, Åsa and Katarina Nordblom, 'Puzzling tax attitudes and labels' in Applied Economics Letters, 2009, pages 1809-1812.
Handle: RePEc:hhs:gunwpe:0234
Contact details of provider: Postal: Department of Economics, School of Business, Economics and Law, University of Gothenburg, Box 640, SE 405 30 GÖTEBORG, Sweden
Phone: 031-773 10 00
Web page:

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  1. Hammar, Henrik & Jagers, Sverker C. & Nordblom, Katarina, 2006. "What explains attitudes towards tax levels? A multi-tax comparison," Working Papers in Economics 225, University of Gothenburg, Department of Economics.
  2. Tversky, Amos & Kahneman, Daniel, 1986. "Rational Choice and the Framing of Decisions," The Journal of Business, University of Chicago Press, vol. 59(4), pages S251-78, October.
  3. McCaffery, Edward J. & Baron, Jonathan, 2004. "Framing and taxation: Evaluation of tax policies involving household composition," Journal of Economic Psychology, Elsevier, vol. 25(6), pages 679-705, December.
  4. Rupert Sausgruber & Jean-Robert Tyran, 2005. "Testing the Mill hypothesis of fiscal illusion," Public Choice, Springer, vol. 122(1), pages 39-68, January.
  5. Norman Gemmell & Oliver Morrissey & Abuzer Pinar, 2004. "Tax perceptions and preferences over tax structure in the united kingdom," Economic Journal, Royal Economic Society, vol. 114(493), pages F117-F138, 02.
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