Gamblers’ Love for Variety and Substitution among Lotto Games
This paper considers the whether offering multiple lotto games within a state by joining a multi-state lottery increases total ticket sales compared to offering a single state game. The question is considered from two different perspectives, which both lead to the conclusion that states do tend to benefit from increased ticket sales overall by joining a multi-state lottery association. There is, however, a noted difference in the magnitude of that effect depending on the size of the average jackpots of the previously existing state games.
|Date of creation:||Sep 2006|
|Publication status:||Published in Journal of Gambling Business and Economics, Vol. 1:2, June 2007, 85-99.|
|Contact details of provider:|| Phone: (508)793-3362|
Fax: (508) 793-3708
Web page: http://www.holycross.edu/departments/economics/website/
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0510, College of the Holy Cross, Department of Economics.
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