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Interpretation of explanatory variables impacts in compositional regression models

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  • Joanna Morais

    (TSE-R - Toulouse School of Economics - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - INRA - Institut National de la Recherche Agronomique - EHESS - École des hautes études en sciences sociales - CNRS - Centre National de la Recherche Scientifique)

  • Christine Thomas-Agnan

    (TSE-R - Toulouse School of Economics - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - INRA - Institut National de la Recherche Agronomique - EHESS - École des hautes études en sciences sociales - CNRS - Centre National de la Recherche Scientifique)

  • Michel Simioni

    (UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

Abstract

We are interested in modeling the impact of media investments on automobile manufacturer's market shares. Regression models have been developed for the case where the dependent variable is a vector of shares. Some of them, from the marketing literature, are easy to interpret but quite simple (Model A). Other models, from the compositional data analysis literature, allow a large complexity but their interpretation is not straightforward (Model B). This paper combines both literatures in order to obtain a performing market share model and develop relevant interpretations for practical use. We prove that Model A is a particular case of Model B, and that an intermediate specification is possible (Model AB). A model selection procedure is proposed. Several impact measures are presented and we show that elasticities are particularly useful: they can be computed from the transformed or from the original model, and they are linked to the simplicial derivatives.

Suggested Citation

  • Joanna Morais & Christine Thomas-Agnan & Michel Simioni, 2017. "Interpretation of explanatory variables impacts in compositional regression models," Working Papers hal-01563362, HAL.
    • Handle: RePEc:hal:wpaper:hal-01563362
    Note: View the original document on HAL open archive server: https://hal.science/hal-01563362
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    References listed on IDEAS

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    1. Joanna Morais & Christine Thomas-Agnan & Michel Simioni, 2018. "Using compositional and Dirichlet models for market share regression," Journal of Applied Statistics, Taylor & Francis Journals, vol. 45(9), pages 1670-1689, July.
    2. Morais, Joanna & Simioni, Michel & Thomas-Agnan, Christine, 2016. "A tour of regression models for explaining shares," TSE Working Papers 16-742, Toulouse School of Economics (TSE).
    3. Jiajia Chen & Xiaoqin Zhang & Shengjia Li, 2017. "Multiple linear regression with compositional response and covariates," Journal of Applied Statistics, Taylor & Francis Journals, vol. 44(12), pages 2270-2285, September.
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    Cited by:

    1. Dargel, Lukas & Thomas-Agnan, Christine, 2023. "Share-ratio interpretations of compositional regression models," TSE Working Papers 23-1456, Toulouse School of Economics (TSE), revised 20 Sep 2023.
    2. Jacob Fiksel & Scott Zeger & Abhirup Datta, 2022. "A transformation‐free linear regression for compositional outcomes and predictors," Biometrics, The International Biometric Society, vol. 78(3), pages 974-987, September.
    3. Joscha Krause & Jan Pablo Burgard & Domingo Morales, 2022. "Robust prediction of domain compositions from uncertain data using isometric logratio transformations in a penalized multivariate Fay–Herriot model," Statistica Neerlandica, Netherlands Society for Statistics and Operations Research, vol. 76(1), pages 65-96, February.
    4. Morais, Joanna & Thomas-Agnan, Christine & Simioni, Michel, 2018. "Impact of advertizing on brand’s market-shares in the automobile market:: a multi-channel attraction model with competition and carry-over effects," TSE Working Papers 18-878, Toulouse School of Economics (TSE).
    5. Thibault Laurent & Christine Thomas-Agnan & Anne Ruiz-Gazen, 2023. "Covariates impacts in spatial autoregressive models for compositional data," Journal of Spatial Econometrics, Springer, vol. 4(1), pages 1-23, December.
    6. Mitch Kunce, 2023. "Age Cohort Affects on U.S. State-Level Alcohol Consumption Shares: Insights Using Attraction CODA," Journal of Statistical and Econometric Methods, SCIENPRESS Ltd, vol. 12(3), pages 1-1.
    7. Thomas-Agnan, Christine & Simioni, Michel & Trinh, Thi-Huong, 2023. "Discrete and Smooth Scalar-on-Density Compositional Regression for Assessing the Impact of Climate Change on Rice Yield in Vietnam," TSE Working Papers 23-1410, Toulouse School of Economics (TSE), revised Apr 2024.

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