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Crowdfunding: when fans fund web creators
[Crowdfunding : quand les fans rétribuent les créateurs du web]

Author

Listed:
  • Sophie Renault

    (VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours, UO IAE - Université d'Orléans - Institut d'administration des entreprises - UO - Université d'Orléans)

  • Aurore Ingarao

    (CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE])

Abstract

Among the modalities of crowdfunding, the "tip model", as exemplified by Patreon or Tipeee, has been the subject of very little research. Platforms based on this model allow communities which gather around online content creators (YouTubers, bloggers, musicians, comic book authors...) to ‘tip' the creators to help finance productions to which users have traditionally had free access. This is an income or income supplement that can be pocketed by web creators. Based on an exploratory approach, our research aims to highlight the specificities and stakes of the "tip model" for the stakeholders, creators of contents on the one hand, and contributors on the other hand.

Suggested Citation

  • Sophie Renault & Aurore Ingarao, 2018. "Crowdfunding: when fans fund web creators [Crowdfunding : quand les fans rétribuent les créateurs du web]," Post-Print halshs-02190563, HAL.
    • Handle: RePEc:hal:journl:halshs-02190563
    DOI: 10.3166/rfg.2018.00237
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-02190563
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    References listed on IDEAS

    as
    1. Mollick, Ethan, 2014. "The dynamics of crowdfunding: An exploratory study," Journal of Business Venturing, Elsevier, vol. 29(1), pages 1-16.
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    3. Robson, Karen & Plangger, Kirk & Kietzmann, Jan H. & McCarthy, Ian & Pitt, Leyland, 2015. "Is it all a game? Understanding the principles of gamification," Business Horizons, Elsevier, vol. 58(4), pages 411-420.
    4. Stéphane Onnee & Sophie Renault, 2013. "Le financement participatif : atouts, risques et conditions de succès," Post-Print hal-01712695, HAL.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    comics; crowdfunding; patronage; tip; netnography; financement participatif; mécénat; pourboire; netnographie; bande dessinée;
    All these keywords.

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