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The influence of tactile stimulation in online product evaluation

Author

Listed:
  • Margot Racat

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Sonia Capelli

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Danilo C. Dantas

    (HEC Montréal - HEC Montréal)

Abstract

The present research investigates tactile stimulation in online contexts. Our focus is to explore the influence of interface touch depending on the observed product tactile cues. We contribute to the literature in sensory marketing by empirically testing in an online environment, the effect of various tactile stimuli from the device and the product on attitude toward the product. Our results confirm past literature concerning the effect of touching a smooth interface when on line shopping: in this case, consumers prefer product with tactile cues. However, these results are not consistent across the type of tactile stimulation produced by the touch-based device.

Suggested Citation

  • Margot Racat & Sonia Capelli & Danilo C. Dantas, 2015. "The influence of tactile stimulation in online product evaluation," Post-Print halshs-01218118, HAL.
    • Handle: RePEc:hal:journl:halshs-01218118
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01218118
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    References listed on IDEAS

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    1. Peck, Joann & Childers, Terry L, 2003. "Individual Differences in Haptic Information Processing: The "Need for Touch" Scale," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(3), pages 430-442, December.
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    More about this item

    Keywords

    tactile input; sensory marketing; online shopping; texture; need for touch;
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