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Saving Face and Group Identity

Author

Listed:
  • Tor Eriksson

    (Department of economics)

  • Lei Mao

    (GATE Lyon Saint-Étienne - Groupe d'analyse et de théorie économique - ENS Lyon - École normale supérieure - Lyon - UL2 - Université Lumière - Lyon 2 - UCBL - Université Claude Bernard Lyon 1 - Université de Lyon - UJM - Université Jean Monnet [Saint-Étienne] - Université de Lyon - CNRS - Centre National de la Recherche Scientifique)

  • Marie Claire Villeval

    () (GATE Lyon Saint-Étienne - Groupe d'analyse et de théorie économique - ENS Lyon - École normale supérieure - Lyon - UL2 - Université Lumière - Lyon 2 - UCBL - Université Claude Bernard Lyon 1 - Université de Lyon - UJM - Université Jean Monnet [Saint-Étienne] - Université de Lyon - CNRS - Centre National de la Recherche Scientifique)

Abstract

Are people willing to sacrifice resources to save one’s and others’ face? In a laboratory experiment, we study whether individuals forego resources to avoid the public exposure of the least performer in their group. We show that a majority of individuals are willing to pay to preserve not only their self- but also other group members’ image. This behavior is frequent even in the absence of group identity. When group identity is more salient, individuals help regardless of whether the least performer is an in-group or an out-group. This suggests that saving others’ face is a strong social norm.
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • Tor Eriksson & Lei Mao & Marie Claire Villeval, 2015. "Saving Face and Group Identity," Post-Print halshs-01184328, HAL.
  • Handle: RePEc:hal:journl:halshs-01184328
    Note: View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-01184328
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    Cited by:

    1. Jana Friedrichsen & Tobias König & Renke Schmacker, 2018. "Social Image Concerns and Welfare Take-Up," Discussion Papers of DIW Berlin 1752, DIW Berlin, German Institute for Economic Research.
    2. Cadsby, C. Bram & Du, Ninghua & Song, Fei, 2016. "In-group favoritism and moral decision-making," Journal of Economic Behavior & Organization, Elsevier, vol. 128(C), pages 59-71.
    3. repec:eee:eecrev:v:101:y:2018:i:c:p:528-545 is not listed on IDEAS

    More about this item

    Keywords

    Saving face; social image; pro-social behavior; group identity; experiment;

    JEL classification:

    • C92 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Group Behavior
    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • M52 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Compensation and Compensation Methods and Their Effects
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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