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Les décisions tactiques et opérationnelles d'une mutualisation d'un système de distribution : le cas du groupe NMPP

Author

Listed:
  • Joëlle Morana

    (LET - Laboratoire d'économie des transports - UL2 - Université Lumière - Lyon 2 - ENTPE - École Nationale des Travaux Publics de l'État - CNRS - Centre National de la Recherche Scientifique)

  • Jesus Gonzalez-Feliu

    (LET - Laboratoire d'économie des transports - UL2 - Université Lumière - Lyon 2 - ENTPE - École Nationale des Travaux Publics de l'État - CNRS - Centre National de la Recherche Scientifique)

Abstract

Le secteur de la presse en France rencontre de plus en plus de difficultés : baisse de lecteurs, concurrence de l'Internet et de la presse gratuite. Dans ce contexte, tout messager de presse – tel le groupe Nouvelles Messageries de la Presse Parisienne ici traité – voit le taux de chargement de ses camions diminuer de manière constante. La communication s'inscrit dans le projet Logistique Urbaine Mutualisée Durable dans lequel le groupe NMPP s'est positionné fin 2008. L'objet est de faire un état des lieux des besoins et choix envisageables pour obtenir la meilleure mutualisation durable possible.

Suggested Citation

  • Joëlle Morana & Jesus Gonzalez-Feliu, 2009. "Les décisions tactiques et opérationnelles d'une mutualisation d'un système de distribution : le cas du groupe NMPP," Post-Print halshs-00385544, HAL.
    • Handle: RePEc:hal:journl:halshs-00385544
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00385544
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    References listed on IDEAS

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