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A Conceptual Approach of the Entrepreneurial Orientation Within the Small Business Context

Author

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  • A. Fayolle

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

  • W. Aloulou

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

Abstract

There is an abundant literature about the individual entrepreneurship (entrepreneurs) and about corporate entrepreneurship within organizations, but little is written about a related concept like Entrepreneurial Orientation (EO) in small businesses, and also, about how to describe its usefulness for their strategic formulation.The paper attempts to identify main attributes of the EO concept, and its determinants within small business context. It clearly appears that EO consists of three components: Innovativeness, risk-taking, and proactiveness of strategic leaders in these firms. An innovative small business will not be an entrepreneurial if it does not take risks or is not sufficiently proactive towards competitors and environment. After describing the emergence of this concept, the paper shows the importance of the EO as a valid strategic orientation for small businesses when they rethink their strategic analyses with Opportunity-based and Resource-based views. Adopting such orientation seems to reflect a needed conciliation between other strategic orientations (market-, technology- and stakeholder orientations) and altogether a mixing of them. Finally, the paper concludes with proposing some implications for future research to deepen the study (conceptually and empirically) of the EO within small business context.

Suggested Citation

  • A. Fayolle & W. Aloulou, 2005. "A Conceptual Approach of the Entrepreneurial Orientation Within the Small Business Context," Post-Print halshs-00094453, HAL.
    • Handle: RePEc:hal:journl:halshs-00094453
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    Cited by:

    1. Achim Sorin Adrian & Pintea Mirela Oana & Scridon Mircea-Andrei, 2018. "European Union Integration Impact on Romanian SMEs Performance," Marketing – from Information to Decision Journal, Sciendo, vol. 1(1), pages 49-58, January.
    2. Engelen, Andreas, 2010. "Entrepreneurial orientation as a function of national cultural variations in two countries," Journal of International Management, Elsevier, vol. 16(4), pages 354-368, December.
    3. Chiho Ok & He Soung Ahn, 2019. "How Does Entrepreneurial Orientation Influence the Sustainable Growth of SMEs? The Role of Relative Performance," Sustainability, MDPI, vol. 11(19), pages 1-16, September.
    4. Fakhrul Anwar Zainol & Wan Norhayate Wan Daud & Nalini Arumugam & Nor Asmahani Ibrahim, 2014. "NHM Industries: Ups and Downs of SMEs Business Venture," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 3(10), pages 806-810.
    5. Galina Shirokova & Karina Bogatyreva & Tatiana Beliaeva, 2015. "Entrepreneurial Orientation of Russian Firms: The Role of External Environment," Foresight and STI Governance (Foresight-Russia till No. 3/2015), National Research University Higher School of Economics, vol. 9(3), pages 6-25.
    6. García-Villaverde, Pedro M. & Rodrigo-Alarcón, Job & Parra-Requena, Gloria & Ruiz-Ortega, María José, 2018. "Technological dynamism and entrepreneurial orientation: The heterogeneous effects of social capital," Journal of Business Research, Elsevier, vol. 83(C), pages 51-64.
    7. Constantin Bratianu & Rares Mocanu & Dan Florin Stanescu & Ruxandra Bejinaru, 2023. "The Impact of Knowledge Hiding on Entrepreneurial Orientation: The Mediating Role of Factual Autonomy," Sustainability, MDPI, vol. 15(17), pages 1-21, August.
    8. Pureta, Igor & Pureta, Tanja, 2017. "Entrepreneurial orientation of employees," MPRA Paper 89208, University Library of Munich, Germany.
    9. Chung, Henry F.L. & Kingshott, Russel P.J. & MacDonald, Robyn V.G. & Putranta, Martinus Parnawa, 2021. "Dynamism and B2B firm performance: The dark and bright contingent role of B2B relationships," Journal of Business Research, Elsevier, vol. 129(C), pages 250-259.
    10. R. Lamadrid & A. Heene & X. Gellynck, 2008. "Rewiring Business Firms through an Entrepreneurial-Oriented Strategy Making," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/499, Ghent University, Faculty of Economics and Business Administration.
    11. Claudia Lood Alayón & Kristina Säfsten & Glenn Johansson, 2022. "Barriers and Enablers for the Adoption of Sustainable Manufacturing by Manufacturing SMEs," Sustainability, MDPI, vol. 14(4), pages 1-34, February.
    12. Yan Ling & María Concepción López-Fernández & Ana María Serrano-Bedia & Franz W. Kellermanns, 2020. "Organizational culture and entrepreneurial orientation: examination through a new conceptualization lens," International Entrepreneurship and Management Journal, Springer, vol. 16(2), pages 709-737, June.
    13. Karani Beth Mbore, 2021. "Effect of entrepreneurship education on innovation capability of technical and vocational and education training (TVET) graduates in Kenya," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(3), pages 490-500, April.
    14. Wickramaratne, Aruni & Kiminami, Akira & Yagi, Hironori, 2017. "External relationships and entrepreneurial orientation of tea manufacturing firms in Sri Lanka," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 20(3), January.
    15. Pratikshya Bhandari & Fuangfa Amponstira, 2020. "Effect of Entrepreneurial Orientation on Profitability of Women Owned Enterprises in Pokhara City, Nepal," International Business Research, Canadian Center of Science and Education, vol. 13(10), pages 1-66, October.
    16. Christopher Arz, 2017. "Mechanisms of Organizational Culture for Fostering Corporate Entrepreneurship: A Systematic Review and Research Agenda," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 25(04), pages 361-409, December.
    17. Palmer, Carolin & Niemand, Thomas & Stöckmann, Christoph & Kraus, Sascha & Kailer, Norbert, 2019. "The interplay of entrepreneurial orientation and psychological traits in explaining firm performance," Journal of Business Research, Elsevier, vol. 94(C), pages 183-194.
    18. Anmari Viljamaa & Elina Varamäki & Sanna Joensuu-Salo, 2017. "Best of Both Worlds? Persistent Hybrid Entrepreneurship," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 25(04), pages 339-359, December.

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