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Impact of artificial intelligence: systematic literature review
[Impact de l'intelligence artificielle : revue de littérature systématique]

Author

Listed:
  • Zouhair Eddekkar

    (EFMI - Economie, Finance, Management et Innovation - Université Ibn Tofail / FEG Kénitra (Maroc))

  • Badr Machrafi

    (EFMI - Economie, Finance, Management et Innovation - Université Ibn Tofail / FEG Kénitra (Maroc))

  • Soraya El Maaroufi

Abstract

This paper presents a SLR of impact of Artificial Intelligence. We conduct a research from Scopus and WoS through 2 different requests: "Artificial intelligence" AND "impact" ,"Artificial intelligence" AND "business" we found 626 References about this topic, this study employed the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) approach to recognized standard for executing advanced systematic literature review to select articles and undertook thematic analysis to analyse the data, thanks to NVIVO we present our results in the forme of an analysis grid, with VoS Viewer the most important technical sub-topic in this field are : Machine learing, deep learning, chatbot.. and applications area are: Economic, financial performance, accounting, psyciatru and magistrate. The results of this RLS show that AI accuracy, interactive experience and observation strongly influence customers' perceived hedonic and utilitarian values, and the integration of AI into platforms creates a favorable environment for consumer behaviors and that customers expect increased utility from AI in terms of shopping time, savings and convenience; Furthermore, the study highlights the impact of AI on the labor market, indicating that if the Moroccan manufacturing sector adopts advanced technologies, manual and repetitive tasks will be replaced by machines, which can reduce the demand for unskilled labor, as well as AI will improve the performance of accounting operations by automating repetitive tasks and optimizing the time of professionals, certain missions of accountants remain inaccessible to AI due to human skills such as negotiation, artistry and team building.Companies use AI less and are less open to this technology and are less likely to integrate AI into their strategies, putting them at a competitive disadvantage.

Suggested Citation

  • Zouhair Eddekkar & Badr Machrafi & Soraya El Maaroufi, 2025. "Impact of artificial intelligence: systematic literature review [Impact de l'intelligence artificielle : revue de littérature systématique]," Post-Print hal-05402380, HAL.
    • Handle: RePEc:hal:journl:hal-05402380
    DOI: 10.5281/zenodo.17736965
    Note: View the original document on HAL open archive server: https://hal.science/hal-05402380v1
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    References listed on IDEAS

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    1. Nisreen Ameen & Ali Tarhini & Alexander Reppel & Amitabh Anand, 2021. "Customer experiences in the age of artificial intelligence," Post-Print halshs-03045430, HAL.
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