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What social acceptability for autonomous shuttles? Consumers’ ambivalent response
[Quelle acceptabilité sociale des navettes autonomes ? La réponse ambivalente des consommateurs]

Author

Listed:
  • Ulysse Soulat

    (NUDD - Usages du Numérique pour le Développement Durable - ULR - La Rochelle Université, ULR - La Rochelle Université)

  • Sarah Machat

    (NUDD - Usages du Numérique pour le Développement Durable - ULR - La Rochelle Université, ULR - La Rochelle Université)

  • Jeanne Lallement

    (NUDD - Usages du Numérique pour le Développement Durable - ULR - La Rochelle Université, ULR - La Rochelle Université)

  • Florence de Ferran

    (NUDD - Usages du Numérique pour le Développement Durable - ULR - La Rochelle Université, ULR - La Rochelle Université)

Abstract

The social acceptability of autonomous shuttles evokes a range of emotions among consumers, notably ambivalent emotions oscillating between technological interest and fear of the device. This study analyzes these anticipated emotions and the coping strategies consumers use to manage these conflicting feelings. Relying on a qualitative approach based on 18 semi-structured interviews with potential users of on-demand shuttle services, this research identifies consumers' anticipated emotions. The findings categorize these emotions and link them to corresponding coping strategies. This study contributes to a better understanding of emotions in a new urban mobility context and offers recommendations to improve the integration of autonomous shuttles into society.

Suggested Citation

  • Ulysse Soulat & Sarah Machat & Jeanne Lallement & Florence de Ferran, 2025. "What social acceptability for autonomous shuttles? Consumers’ ambivalent response [Quelle acceptabilité sociale des navettes autonomes ? La réponse ambivalente des consommateurs]," Post-Print hal-05319214, HAL.
    • Handle: RePEc:hal:journl:hal-05319214
    Note: View the original document on HAL open archive server: https://hal.science/hal-05319214v1
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    References listed on IDEAS

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    1. Kiane Goudarzi & Pierre Eiglier, 2006. "La socialisation organisationnelle du client dans les entreprises de service: concept et dimensions," Post-Print hal-02023878, HAL.
    2. Caroline Ardelet & Nathalie Veg-Sala & Alain Goudey & Marie Haikel-Elsabeh, 2017. "Entre crainte et désir pour les objets connectés : comprendre l’ambivalence des consommateurs," Post-Print hal-02308369, HAL.
    3. Peng Jing & Gang Xu & Yuexia Chen & Yuji Shi & Fengping Zhan, 2020. "The Determinants behind the Acceptance of Autonomous Vehicles: A Systematic Review," Sustainability, MDPI, vol. 12(5), pages 1-26, February.
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