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La curiosité du consommateur : synthèse bibliométrique et bibliographique

Author

Listed:
  • Marie Beck

    (LUMEN - Lille University Management Lab - ULR 4999 - Université de Lille)

Abstract

Résumé La curiosité est un concept particulièrement étudié en psychologie. Elle est aujourd'hui utilisée en marketing pour soutenir une stratégie d'attraction, de motivation ou de captation de l'attention par les praticiens. Cet article propose une synthèse multidisciplinaire sur ce concept à travers une analyse bibliométrique et une analyse bibliographique. Un cadre conceptuel est proposé pour les chercheurs en marketing s'intéressant à la curiosité en proposant une nouvelle définition du concept, de ses antécédents et de ses effets. Un agenda de recherche priorisé par les praticiens peut servir de base à de futurs travaux.

Suggested Citation

  • Marie Beck, 2024. "La curiosité du consommateur : synthèse bibliométrique et bibliographique," Post-Print hal-05300342, HAL.
    • Handle: RePEc:hal:journl:hal-05300342
    DOI: 10.1177/07673701241228810
    Note: View the original document on HAL open archive server: https://hal.science/hal-05300342v1
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