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Does a Competitive Business Strategy Make Firms More Resilient? Evidence from the COVID-19 Pandemic

Author

Listed:
  • Tanveer Ahsan

    (Rennes SB - Rennes School of Business)

  • Ammar Ali Gull

    (DVHE - De Vinci Higher Education)

  • Sabri Boubaker

    (EM Normandie - École de Management de Normandie = EM Normandie Business School)

  • Riadh Manita

    (NEOMA - Neoma Business School)

Abstract

This paper examines the effects of COVID‑19 and business strategy on the performance of Chinese-listed firms. Using a sample of 2,606 Chinese non financial listed firms over 2010-2022, we provide evidence that the COVID‑19 (business strategy) pandemic has a significant negative (positive) impact on firm performance and business strategy positively moderates the negative relationship of COVID‑19 on firm performance. We further show that firms with a proactive business strategy had better resilience during the COVID‑19 pandemic than firms with a defensive business strategy. We also find that these relationships are more pronounced for state-owned and large firms. Our results are robust to a battery of robustness tests and contribute to the growing debate on the role of business strategy during crises, offering insights to regulators and policymakers.

Suggested Citation

  • Tanveer Ahsan & Ammar Ali Gull & Sabri Boubaker & Riadh Manita, 2025. "Does a Competitive Business Strategy Make Firms More Resilient? Evidence from the COVID-19 Pandemic," Post-Print hal-05289833, HAL.
  • Handle: RePEc:hal:journl:hal-05289833
    DOI: 10.59876/a-6bdp-jh81
    Note: View the original document on HAL open archive server: https://hal.science/hal-05289833v1
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    References listed on IDEAS

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    1. Kathleen A. Bentley & Thomas C. Omer & Nathan Y. Sharp, 2013. "Business Strategy, Financial Reporting Irregularities, and Audit Effort," Contemporary Accounting Research, John Wiley & Sons, vol. 30(2), pages 780-817, June.
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    3. Özgür Arslan-Ayaydin & Chris Florackis & Aydin Ozkan, 2014. "Financial flexibility, corporate investment and performance: evidence from financial crises," Review of Quantitative Finance and Accounting, Springer, vol. 42(2), pages 211-250, February.
    4. Ke, Yun, 2022. "The impact of COVID-19 on firms’ cost of equity capital: Early evidence from U.S. public firms," Finance Research Letters, Elsevier, vol. 46(PA).
    5. Fuxiu Jiang & Kenneth A Kim, 2020. "Corporate Governance in China: A Survey [The role of boards of directors in corporate governance: a conceptual framework and survey]," Review of Finance, European Finance Association, vol. 24(4), pages 733-772.
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