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Concilier artisanat et croissance industrielle : les dispositifs de pilotage de la singularité de création dans le luxe artisanal

Author

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  • Nicolas Ricci

    (CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique)

  • Sophie Hooge

    (CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique)

Abstract

Cet article explore la tension entre le positionnement marketing centré sur l'artisanat et les impératifs de performance associés à la croissance industrielle dans le secteur du luxe. Il étudie plus spécifiquement l'impact des rationalisations opérées sur le processus de création dans un contexte de recrutement massif de cadres issus de la R&D et de l'innovation d'autres industries. En se basant sur une étude de cas longitudinale de 14 mois réalisée sur une maison de luxe artisanal, l'article montre que les acteurs du processus de création ont établi des dispositifs permettant d'hybrider les logiques de performances, adapté les dispositifs issus des ingénieries au positionnement centré sur l'artisanat, et créé des nouveaux dispositifs capitalisant sur le patrimoine de la maison, engageant ainsi les acteurs de la création sur une « rationalisation de la singularité » des créations de la maison tout en intégrant les enjeux de croissance industrielle.

Suggested Citation

  • Nicolas Ricci & Sophie Hooge, 2025. "Concilier artisanat et croissance industrielle : les dispositifs de pilotage de la singularité de création dans le luxe artisanal," Post-Print hal-05035291, HAL.
    • Handle: RePEc:hal:journl:hal-05035291
    Note: View the original document on HAL open archive server: https://hal.science/hal-05035291v1
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    References listed on IDEAS

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    1. Pantano, Eleonora & Pedeliento, Giuseppe & Christodoulides, George, 2022. "A strategic framework for technological innovations in support of the customer experience: A focus on luxury retailers," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    2. Thomas Paris & Sihem Ben Mahmoud‐jouini, 2019. "The process of creation in creative industries," Post-Print hal-02446587, HAL.
    3. Antonio Messeni Petruzzelli & Tommaso Savino, 2015. "Reinterpreting Tradition to Innovate: The Case of Italian Haute Cuisine," Industry and Innovation, Taylor & Francis Journals, vol. 22(8), pages 677-702, November.
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    5. Thomas Paris & Sihem Ben Mahmoud‐jouini, 2019. "The process of creation in creative industries," Post-Print hal-02315981, HAL.
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