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Design visuel et expérience d’achat en ligne : quand l’expertise permet aux consommateurs de se (re)centrer sur l’attractivité du site d’e-commerce

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  • Florence Jeannot

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes, INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics)

  • Eline Jongmans

    (UGA - Université Grenoble Alpes, CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes)

  • Maud Dampérat

    (UL2 - Université Lumière - Lyon 2)

Abstract

Design visuel et expérience d'achat en ligne : quand l'expertise permet aux consommateurs de se (re)centrer sur l'attractivité du site d'e-commerce. Recherche et Applications en Marketing. (French Edition), 37(1), 61-86.

Suggested Citation

  • Florence Jeannot & Eline Jongmans & Maud Dampérat, 2021. "Design visuel et expérience d’achat en ligne : quand l’expertise permet aux consommateurs de se (re)centrer sur l’attractivité du site d’e-commerce," Post-Print hal-04864009, HAL.
    • Handle: RePEc:hal:journl:hal-04864009
    DOI: 10.1177/07673701211005483
    Note: View the original document on HAL open archive server: https://hal.science/hal-04864009v1
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    References listed on IDEAS

    as
    1. Freeman Wu & Adriana Samper & Andrea C. Morales & Gavan J. Fitzsimons, 2017. "It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(3), pages 651-672.
    2. Ryan S Elder & Ann E Schlosser & Morgan Poor & Lidan Xu & Darren DahlEditor & JoAndrea HoeggAssociate Editor, 2017. "So Close I Can Almost Sense It: The Interplay between Sensory Imagery and Psychological Distance," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(4), pages 877-894.
    3. Paul Rozin & Julia M. Hormes & Myles S. Faith & Brian Wansink, 2012. "Is Meat Male? A Quantitative Multimethod Framework to Establish Metaphoric Relationships," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(3), pages 629-643.
    4. Myungwoo Nam & Jing Wang & Angela Y. Lee, 2012. "The Difference between Differences: How Expertise Affects Diagnosticity of Attribute Alignability," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(4), pages 736-750.
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