IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-04097948.html
   My bibliography  Save this paper

A taste of nostalgia: links between nostalgia and food consumption

Author

Listed:
  • Alexandra Vignolles

    (INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics)

  • Paul-Emmanuel Pichon

    (CERTOP - Centre d'Etude et de Recherche Travail Organisation Pouvoir - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique)

Abstract

The purpose of this article is to analyze the links between nostalgia and food consumption. Design/methodology/approach-Based on an exploratory qualitative analysis of 104 descriptions of nostalgic food consumptions, the use of NVivo helps to substantiate and interpret the textual interview data. Findings-The research suggests six themes of food nostalgia (childhood, yearning, substitute, homesickness, special occasions and rediscovery). Prior research suggests that nostalgia is rather a negative or ambivalent emotion; however, the findings of this study suggest that nostalgic food consumption is rather related to positive emotions. Practical implications-Perspectives are given for the use of nostalgia in an advertising context and as a reinsurance factor. Originality/value-This research integrates marketing and sociological perspectives to better understand links between food consumption and nostalgia.

Suggested Citation

  • Alexandra Vignolles & Paul-Emmanuel Pichon, 2014. "A taste of nostalgia: links between nostalgia and food consumption," Post-Print hal-04097948, HAL.
    • Handle: RePEc:hal:journl:hal-04097948
    DOI: 10.1108/qmr-06-2012-0027
    Note: View the original document on HAL open archive server: https://univ-tlse2.hal.science/hal-04097948
    as

    Download full text from publisher

    File URL: https://univ-tlse2.hal.science/hal-04097948/document
    Download Restriction: no
    File URL: https://libkey.io/10.1108/qmr-06-2012-0027?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Aurélie Kessous & Elyette Roux, 2008. "A semiotic analysis of nostalgia as a connection to the past," Post-Print hal-01828609, HAL.
    2. R. Divard & P. Robert-Demontrond, 1997. "La nostalgie: un thème récent dans la recherche marketing," Post-Print hal-02016863, HAL.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ana-Irina Lequeux-Dincă & Mihaela Preda & Iuliana Vijulie, 2024. "Authentic Romanian Gastronomy—A Landmark of Bucharest’s City Center," Tourism and Hospitality, MDPI, vol. 5(2), pages 1-25, March.
    2. Aizaki, Hideo & Sato, Kazuo & Nakatani, Tomoaki, 2022. "Hometown effect on consumer preferences for food products," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 26(2), November.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Justina GineikienÄ—, 2013. "Consumer Nostalgia Literature Review And An Alternative Measurement Perspective," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 4(2).
    2. Alexandra Vignolles & Paul-Emmanuel Pichon, 2007. "Un Goût de Nostalgie : Liens entre nostalgie et consommation alimentaire," Post-Print hal-04097976, HAL.
    3. Magdalena Grebosz-Krawczyk, 2020. "How Nostalgia Affects Brand Equity? Consumers’ Attitudes Towards Nostalgic Generational and Transgenerational Brands," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 1019-1034.
    4. Vespestad, May Kristin & Clancy, Anne, 2021. "Exploring the use of content analysis methodology in consumer research," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    5. Tesio Pauline & Aurélie Kessous, 2022. "Perceptions Du Vintage Par Le Consommateur : Analyse Par La Methode Du Carre Semiotique « Distance »/« Proximite »," Post-Print halshs-03865831, HAL.
    6. Alexandra Vignolles & Paul-Emmanuel Pichon, 2008. "The marketing Use of nostalgia : An exploratory study and a nostalgic perception scale," Post-Print hal-04098031, HAL.
    7. Borsali Awicha Amina & Benhabib Abderrezak, 2018. "Nostalgia and Culture: The Relationship Between Indicators of Acculturation and Nostalgia," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(7), pages 28-47.
    8. Aurélie Kessous & Pierre Valette-Florence & Virginie de Barnier, 2016. "Luxury watch possession and dispossession from father to son: A poisoned gift? Pierre Valette-Florence, Professor, IAE de Grenoble," Post-Print hal-01472038, HAL.
    9. Boyaval, Marine & Herbert, Maud, 2018. "One for all and all for one? The bliss and torment in communal entrepreneurship," Journal of Business Research, Elsevier, vol. 92(C), pages 412-422.
    10. Vasile AVADANEI & Ioan SURDU & Lidia AVADANEI, 2017. "Semiotic Foray Into The Mountain Rural Tourism," THE YEARBOOK OF THE "GH. ZANE" INSTITUTE OF ECONOMIC RESEARCHES, Gheorghe Zane Institute for Economic and Social Research ( from THE ROMANIAN ACADEMY, JASSY BRANCH), vol. 26(1), pages 28-41.
    11. Kessous, Aurélie & Valette-Florence, Pierre & De Barnier, Virginie, 2017. "Luxury watch possession and dispossession from father to son: A poisoned gift?," Journal of Business Research, Elsevier, vol. 77(C), pages 212-222.
    12. Lubiński Kamil, 2020. "The Study of Nostalgia-Oriented Strategy Aimed at Millennials on The Example of The Lego Group," Journal of Intercultural Management, Sciendo, vol. 12(2), pages 82-105, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-04097948. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.