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Vers une approche globale de l'atmosphère du point de vente

Author

Listed:
  • Jean-François Lemoine

    (UP1 - Université Paris 1 Panthéon-Sorbonne, PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne, ESSCA Research Lab - ESSCA - Ecole Supérieure des Sciences Commerciales d'Angers)

Abstract

Vers une approche globale de l'atmosphère du point de vente Résumé L'objectif de ce papier est de montrer que l'influence de l'atmosphère du point de vente sur le comportement du consommateur doit être appréhendée non seulement à partir des facteurs d'ambiance mais également à l'aide du design d'environnement et des dimensions sociales de l'environnement. Suite à une étude empirique menée auprès de 200 clients de Planète Saturn et à l'analyse des interactions entre variables atmosphériques, nous confirmons l'impact des composantes environnementales sur les actions entreprises par les clients (temps de présence dans le magasin et montant d'achat effectué) et sur leurs émotions (plaisir ressenti durant la visite, degré d'éveil à l'intérieur du point de vente).

Suggested Citation

  • Jean-François Lemoine, 2003. "Vers une approche globale de l'atmosphère du point de vente," Post-Print hal-04029854, HAL.
    • Handle: RePEc:hal:journl:hal-04029854
    Note: View the original document on HAL open archive server: https://hal.science/hal-04029854
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    References listed on IDEAS

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