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Comment communiquer l'action par la sonorité des noms de marques ?

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  • Jamel Khenfer

    (Zayed University)

  • Caroline Cuny

    (EESC-GEM Grenoble Ecole de Management)

Abstract

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  • Jamel Khenfer & Caroline Cuny, 2021. "Comment communiquer l'action par la sonorité des noms de marques ?," Grenoble Ecole de Management (Post-Print) hal-03189334, HAL.
    • Handle: RePEc:hal:gemptp:hal-03189334
    Note: View the original document on HAL open archive server: https://hal.archives-ouvertes.fr/hal-03189334
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    References listed on IDEAS

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    1. Sophie Rieunier & B. Dauce, 2002. "Le «Marketing sensoriel du point de vente»," Post-Print halshs-00071154, HAL.
    2. Tina M. Lowrey & L. J. Shrum, 2007. "Phonetic Symbolism and Brand Name Preference," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(3), pages 406-414, June.
    3. Sophie Rieunier, 2002. "Pourquoi investir dans le «Marketing sensoriel du point de vente» ?," Post-Print halshs-00076630, HAL.
    4. Keith S. Coulter & Robin A. Coulter, 2010. "Small Sounds, Big Deals: Phonetic Symbolism Effects in Pricing," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(2), pages 315-328, August.
    5. Carnevale, Marina & Luna, David & Lerman, Dawn, 2017. "Brand linguistics: A theory-driven framework for the study of language in branding," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 572-591.
    6. Claire-Lise Ackermann & Jean-Pierre Mathieu, 2015. "De l'attitude implicite et de sa mesure : fondements et pratiques en comportement du consommateur," Post-Print hal-02055685, HAL.
    7. Keisha M. Cutright, 2012. "The Beauty of Boundaries: When and Why We Seek Structure in Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 38(5), pages 775-790.
    8. Sophie Rieunier, 2002. "Marketing sensoriel du point de vente," Post-Print halshs-00076600, HAL.
    9. Jamel Khenfer & Elyette Roux & Eric Tafani, 2014. "Aide-toi, le Ciel t'aidera : quand et comment les croyances religieuses affectent la poursuite du but du consommateur," Post-Print hal-01796257, HAL.
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