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End-user profile and sensitiveness to supply chains: implications for consumer goods in France

Author

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  • Antoine Kauffmann

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

  • Claire Capo

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

  • Frank Guerin

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

  • Sonia Froufe

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

Abstract

Supply chains have been at the core of numerous scandals related to consumer goods. These scandals tend to open the opportunity to investigate the sensitiveness of end-users to supply chains processes. However, if this element has been partially studied by literature, it needs knowledge deepening and updating. This paper examines the sensitiveness of French end-users to the supply chains processes regarding consumer goods sold in French shops. The main research question consists in testing of the influence of end-user characteristics upon sensitiveness to supply chain dimensions. This study analyses a set of 833 French end-users which were questioned about 24 supply chain characteristics thanks to a 7 points Likert-scale online questionnaire between September 2019 and October 2019. The analysis distinguishes the opinions provided for food and non-food items sold in physical stores (e-commerce has not been considered). It's based upon simple descriptive statistics and 2-sample T-tests. This paper enriches supply chain management literature by confirming the necessity for supply chain management to consider the sensitiveness of end-users to supply chain characteristics when operating a transition towards greener supply chain management.

Suggested Citation

  • Antoine Kauffmann & Claire Capo & Frank Guerin & Sonia Froufe, 2022. "End-user profile and sensitiveness to supply chains: implications for consumer goods in France," Post-Print hal-03706085, HAL.
    • Handle: RePEc:hal:journl:hal-03706085
    Note: View the original document on HAL open archive server: https://hal.science/hal-03706085
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    References listed on IDEAS

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