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Speeding up new product development through entrepreneurial orientation in SMEs: The moderating role of ambidexterity

Author

Listed:
  • José Luis Ferreras-Méndez

    (University of Valencia - University of Valencia)

  • Oscar Llopis

    (University of Valencia - University of Valencia, ESC [Rennes] - ESC Rennes School of Business)

  • Joaquín Alegre

    (University of Valencia - University of Valencia)

Abstract

This paper analyzes the influence of small and medium-sized enterprises' (SMEs) entrepreneurial orientation (EO) on its capacity to quickly introduce new products to the market (namely, speed to market). Specifically, we suggest that firms will exhibit greater speed to market when displaying either low or high levels of EO. We also suggest that the EO – speed to market relationship will be contingent on firms' ambidexterity, or its capacity to simultaneously embrace exploratory and exploitative strategies. To test our hypotheses, we collected survey data from 384 SMEs belonging to four sectors in Spain: biotechnology, ceramic tiles, toys and footwear. Our findings confirm the existence of a U-shaped connection between EO and speed to market, and evidence that this curvilinear relationship is accentuated when SMEs exhibit greater ambidexterity.

Suggested Citation

  • José Luis Ferreras-Méndez & Oscar Llopis & Joaquín Alegre, 2022. "Speeding up new product development through entrepreneurial orientation in SMEs: The moderating role of ambidexterity," Post-Print hal-03603189, HAL.
    • Handle: RePEc:hal:journl:hal-03603189
    DOI: 10.1016/j.indmarman.2022.01.015
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    Citations

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    Cited by:

    1. Lixin Sheng & Jibao Gu & Jianlin Wu, 2023. "How does entrepreneurial orientation influence firm performance? The roles of corporate social responsibility and institutional environments," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(4), pages 2021-2036, July.
    2. Chang Lu & Yong Qi & Bo Yu, 2024. "Effects of Domestic and International External Collaboration on New Product Development Performance in SMEs: Evidence from China," Sustainability, MDPI, vol. 16(1), pages 1-19, January.
    3. Tukiran, Martinus & Sunaryo, Widodo & Ghufron, Nurul & Rusli, Zil Irvan & Dalilah, Elih, 2022. "Public sector management: indispensable facilitating factors in sculpting organizational ambidexterity," MPRA Paper 113982, University Library of Munich, Germany, revised 21 Mar 2022.
    4. Yexin Liu & Yecheng Wu & Weiwei Wu, 2023. "Which kind of board benefits more from the relationship between entrepreneurial orientation and radical innovation? The asymmetric roles of board characteristics in China," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-14, December.
    5. Jacek Czyżewicz & Piotr Jaskólski & Paweł Ziemiański & Marian Piwowarski & Mateusz Bortkiewicz & Krzysztof Laszuk & Ireneusz Galara & Marta Pawłowska & Karol Cybulski, 2022. "Towards Designing an Innovative Industrial Fan: Developing Regression and Neural Models Based on Remote Mass Measurements," Energies, MDPI, vol. 15(7), pages 1-19, March.
    6. Patanjal Kumar & Sachin Kumar Mangla & Yigit Kazancoglu & Ali Emrouznejad, 2023. "A decision framework for incorporating the coordination and behavioural issues in sustainable supply chains in digital economy," Annals of Operations Research, Springer, vol. 326(2), pages 721-749, July.
    7. Zina Arabeche & Ahlem Soudani & Mohsen Brahmi & Luigi Aldieri & Concetto Paolo Vinci & Mohammed El Amine Abdelli, 2022. "Entrepreneurial Orientation, Organizational Culture and Business Performance in SMEs: Evidence from Emerging Economy," Sustainability, MDPI, vol. 14(9), pages 1-20, April.

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