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Se voir et être vu dans un miroir virtuel : les effets comportementaux et attitudinaux de l’engagement corporel et social lors d’une expérience de shopping en ligne

Author

Listed:
  • Oliviane Brodin

    (RIME-Lab - Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 - UA - Université d'Artois - Université de Lille)

  • Marie Beck

    (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

  • Laurent Carpentier

    (RIME-Lab - Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 - UA - Université d'Artois - Université de Lille)

  • Dominique Crié

    (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

Abstract

The psychosocial theory of engagement relevant to understand the effects of New sales aids, body (virtual trial of a product) and social (sharing possibility of social media) engagements ? The results of a study achieved on an online e-commerce site show that the use of a virtual mirror is more effective on involvement in the shopping experience, product attitudes, patronage intention and purchase intention than the consultation of the e-catalogue. The moderator effects of the propension to self-exposure and the body appearance dimension of physical self-esteem are also analysed.

Suggested Citation

  • Oliviane Brodin & Marie Beck & Laurent Carpentier & Dominique Crié, 2015. "Se voir et être vu dans un miroir virtuel : les effets comportementaux et attitudinaux de l’engagement corporel et social lors d’une expérience de shopping en ligne," Post-Print hal-03350200, HAL.
    • Handle: RePEc:hal:journl:hal-03350200
    Note: View the original document on HAL open archive server: https://univ-artois.hal.science/hal-03350200
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    References listed on IDEAS

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