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City festivals : creativity and control in staged urban experiences

Author

Listed:
  • Marjana Johansson

    (Essex Business School - University of Essex)

  • Jerzy Kociatkiewicz

    (Essex Business School - University of Essex)

Abstract

In a global market, cities aim to develop a distinct profile to attract mobile consumers. One means increasingly used to attain distinction is to brand the city as experience space. In particular, the urban festival has become a popular organizational form for creating experience spaces and for marketing cities. Festivals are often strategically conceived with the purpose of promoting a ‘distinctive city', in line with uniqueness being the keystone of success in the experience economy. This paper applies an experience economy framework to analyse city festivals as potentially transformative practices, helping re-imagine urban space and reshape urban identity. Building on empirical studies of the Stockholm Culture Festival and the Nowy Kercelak Fair in Warsaw, it examines the tension between controlled image production and carnivalesque celebration and the extent to which the meanings and flow of urban space can be managed. Using Lefèbvre's notion of the production of space and Deleuze and Guattari's concepts of de-territorialization and re-territorialization, this paper critically assesses the possibility of reshaping urban practices through the staging of festivals, and the potential for creativity and expression extant in managed staging of experience.

Suggested Citation

  • Marjana Johansson & Jerzy Kociatkiewicz, 2011. "City festivals : creativity and control in staged urban experiences," Post-Print hal-02423783, HAL.
    • Handle: RePEc:hal:journl:hal-02423783
    DOI: 10.1177/0969776411407810
    Note: View the original document on HAL open archive server: https://hal.science/hal-02423783
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    References listed on IDEAS

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    1. Jerzy Kociatkiewicz & Monika Kostera, 2010. "Experiencing the shadow : organizational exclusion and denial within experience economy," Post-Print hal-02423793, HAL.
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    Citations

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    Cited by:

    1. Cudny Waldemar & Ogórek Patrycja, 2014. "Segmentation and motivations of the attendees’ of the Mediaschool Festival in Łódź, Poland," Bulletin of Geography. Socio-economic Series, Sciendo, vol. 24(24), pages 1-16, June.
    2. Luca Ferrucci & Antonio Picciotti, 2017. "From economic dualism to local variety: The development of service industries in Italian regions," Local Economy, London South Bank University, vol. 32(1), pages 14-33, February.
    3. Erwin Van Tuijl & Leo Van den Berg, 2016. "Annual City Festivals as Tools for Sustainable Competitiveness: The World Port Days Rotterdam," Economies, MDPI, vol. 4(2), pages 1-13, May.
    4. Bálint Kádár & János Klaniczay, 2022. "Branding Built Heritage through Cultural Urban Festivals: An Instagram Analysis Related to Sustainable Co-Creation, in Budapest," Sustainability, MDPI, vol. 14(9), pages 1-16, April.
    5. Nelson de Matos & Marisol B. Correia & José Ramón Saura & Ana Reyes-Menendez & Nuno Baptista, 2020. "Marketing in the Public Sector—Benefits and Barriers: A Bibliometric Study from 1931 to 2020," Social Sciences, MDPI, vol. 9(10), pages 1-22, September.
    6. Andrew Smith, 2014. "‘Borrowing’ Public Space to Stage Major Events: The Greenwich Park Controversy," Urban Studies, Urban Studies Journal Limited, vol. 51(2), pages 247-263, February.
    7. Lau, Chammy & Li, Yiping, 2019. "Analyzing the effects of an urban food festival: A place theory approach," Annals of Tourism Research, Elsevier, vol. 74(C), pages 43-55.
    8. Hun Kim & Byenghee Chang, 2020. "A Study on the Effects of Crowdfunding Values on the Intention to Visit Local Festivals: Focusing on Mediating Effects of Perceived Risk and e-WOM," Sustainability, MDPI, vol. 12(8), pages 1-19, April.
    9. Amalia Cristina NEDELCUȚ & Răzvan Liviu NISTOR, 2021. "Evaluation Of The Satisfaction Level Of Two Digital Art Festivals: Elektro Arts And Clujotronic," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(23), pages 1-4.
    10. Inès Hassen & Massimo Giovanardi, 2021. "Deflecting national ideologies: Exploring identity management trajectories of medium-sized cities," Environment and Planning A, , vol. 53(6), pages 1525-1546, September.

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